SHEBA Trademark

Trademark Overview


On Thursday, February 2, 2023, a trademark application was filed for SHEBA with the United States Patent and Trademark Office. The USPTO has given the SHEBA trademark a serial number of 97778686. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Friday, October 20, 2023. This trademark is owned by Mars, Incorporated. The SHEBA trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Insurance & Financial Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Entertainment services, namely, providing online virtual store environments featuring virtual products, namely, pet food and treats; virtual art and avatars for use in virtual environments; providing online downloadable and non-downloadable virtual gifts and rewards for use in on-line and virtual environments; providing temporary use of non-downloadable video games; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; entertainment services, namely, providing online non-downloadable game software and online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting...

Non-fungible tokens (NFTs) or other digital tokens based on blockchain technology; downloadable digital collectibles; Downloadable virtual goods, namely, pet food and treats; downloadable multimedia files containing images, text, audio, and video files; downloadable software allowing users to find products in the real and virtual world

Financial, monetary and banking services; insurance services; real estate affairs; providing financial information via a website; financial brokerage; financial portfolio management; financial research; financial analysis; financial advisory services; financial appraisals; financial planning; financial appraisal services; processing of payment transactions via the internet; electronic processing of payments via a global computer network; automated payment services; electronic payment services; e-wallet payment services; buying and selling currency; cryptocurrency services; financial services in relation to digital currencies; financial exchange of crypto assets; electronic transfer of crypto assets; online financial transactions; virtual currency services; currency trading and exchange services; brokerage of currency; virtual currency transfer services; digital currency, virtual currency, cryptocurrency, digital and blockchain asset, digitized asset, digital token, crypto token and uti...

Online retail store services featuring virtual products, namely, pet food and treats; Provision of an online marketplace for buyers and sellers of downloadable digital images, music, and video authenticated by non-fungible tokens (NFTs)

Providing temporary use of non-downloadable software for uploading, modifying, sharing, viewing, displaying, accepting and transmitting, publishing, storing, managing, verifying, authenticating and communicating digital currency, crypto-collectibles, non-fungible tokens, virtual reality content and information, digital collectibles, digital tokens, digital files, images, sound recordings, video recordings, virtual objects and virtual products, namely, pet food and treats; providing on-line non-downloadable virtual pet food and treats for use in metaverse platforms and metaverse environments; providing temporary use of non-downloadable software that allows users to locate products and collect rewards; Non-downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environment...
sheba

General Information


Serial Number97778686
Word MarkSHEBA
Filing DateThursday, February 2, 2023
Status641 - NON-FINAL ACTION - MAILED
Status DateFriday, October 20, 2023
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesEntertainment services, namely, providing online virtual store environments featuring virtual products, namely, pet food and treats; virtual art and avatars for use in virtual environments; providing online downloadable and non-downloadable virtual gifts and rewards for use in on-line and virtual environments; providing temporary use of non-downloadable video games; virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices; entertainment services, namely, providing online non-downloadable game software and online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting virtual performances and social entertainment events
Goods and ServicesNon-fungible tokens (NFTs) or other digital tokens based on blockchain technology; downloadable digital collectibles; Downloadable virtual goods, namely, pet food and treats; downloadable multimedia files containing images, text, audio, and video files; downloadable software allowing users to find products in the real and virtual world
Goods and ServicesFinancial, monetary and banking services; insurance services; real estate affairs; providing financial information via a website; financial brokerage; financial portfolio management; financial research; financial analysis; financial advisory services; financial appraisals; financial planning; financial appraisal services; processing of payment transactions via the internet; electronic processing of payments via a global computer network; automated payment services; electronic payment services; e-wallet payment services; buying and selling currency; cryptocurrency services; financial services in relation to digital currencies; financial exchange of crypto assets; electronic transfer of crypto assets; online financial transactions; virtual currency services; currency trading and exchange services; brokerage of currency; virtual currency transfer services; digital currency, virtual currency, cryptocurrency, digital and blockchain asset, digitized asset, digital token, crypto token and utility token trading services; financial transaction services, namely, providing a virtual currency for use by members of an online community via the internet and communications networks; providing on-demand and real-time financial information about digital currency, virtual currency, cryptocurrency, digital and blockchain assets, digitized assets, digital tokens, crypto tokens and utility tokens; electronic transfer of crypto assets; financial exchange of crypto assets; electronic funds transfer provided via blockchain technology; fundraising and financial sponsorship; issuing tokens of value as a reward for customer loyalty; charitable fundraising; charitable collections; arranging charitable fundraising events; arranging charitable fundraising activities; charitable fundraising through the sale of charity stamps; charitable fundraising services by means of organizing and conducting galas; investment of funds for charitable purposes; charitable fundraising in relation to environmental and reef conservation; fundraising and financial sponsorship in relation to environmental and reef conservation; arranging charitable fundraising events in relation to environmental and reef conservation; arranging charitable fundraising activities in relation to environmental and reef conservation; investment of funds for charitable purposes in relation to environmental and reef conservation; charitable fundraising by means of entertainment events; charitable fund raising on behalf of others in the field of reef conservation; charitable fund raising on behalf of others in the field of environmental conservation; information, advisory and consultancy services relating to the aforesaid
Goods and ServicesOnline retail store services featuring virtual products, namely, pet food and treats; Provision of an online marketplace for buyers and sellers of downloadable digital images, music, and video authenticated by non-fungible tokens (NFTs)
Goods and ServicesProviding temporary use of non-downloadable software for uploading, modifying, sharing, viewing, displaying, accepting and transmitting, publishing, storing, managing, verifying, authenticating and communicating digital currency, crypto-collectibles, non-fungible tokens, virtual reality content and information, digital collectibles, digital tokens, digital files, images, sound recordings, video recordings, virtual objects and virtual products, namely, pet food and treats; providing on-line non-downloadable virtual pet food and treats for use in metaverse platforms and metaverse environments; providing temporary use of non-downloadable software that allows users to locate products and collect rewards; Non-downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, February 21, 2023
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 21, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 21, 2023
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, February 21, 2023
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, February 21, 2023
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMars, Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMcLean, VA 22101

Trademark Events


Event DateEvent Description
Thursday, January 18, 2024APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Thursday, January 18, 2024APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Friday, January 12, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 12, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 12, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, October 20, 2023NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 20, 2023NON-FINAL ACTION E-MAILED
Friday, October 20, 2023NON-FINAL ACTION WRITTEN
Friday, October 20, 2023ASSIGNED TO EXAMINER
Tuesday, February 21, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 7, 2023NEW APPLICATION ENTERED