SHEA MOISTURE Trademark

Trademark Overview


On Wednesday, August 26, 2015, a trademark application was filed for SHEA MOISTURE with the United States Patent and Trademark Office. The USPTO has given the SHEA MOISTURE trademark a serial number of 86737754. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Friday, September 15, 2023. This trademark is owned by Sundial Brands LLC. The SHEA MOISTURE trademark is filed in the Cosmetics & Cleaning Products, Advertising, Business and Retail Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Skin soaps, skin lotions, skin creams, body washes, facial washes, body mists, shampoos, conditioners, hair rinses, after-shaves, shaving cream and foam, colognes, perfumes, scented oils for personal use, bath gels, shower gels, hair sprays, hair gels, lip-balms, skin scrubs, skin toners, skin cleaners, skin peels, make up, make up remover, personal deodorants, cosmetics, shampoos, hair conditioners, hair rinses, hair sprays, hair gels, hair oils, detanglers, spray conditioners, spray gels, hair sculpting foam, hair lotions, hair styling serum, hair styling gels, hair styling lotions, hair straightening creams, hair styling pomades, hair styling preparations, hair color, hair dyes, hair tints, hair bleaches, hair strengthening preparations, hair waving solutions, hair waxes, hair creams

Retail store services featuring beauty care products, skin care products, cosmetics and personal care products containing shea butter or shea oil

Providing a website, and social media presentations featuring information on beauty care, skin care and selection and use of cosmetics
shea moisture

General Information


Serial Number86737754
Word MarkSHEA MOISTURE
Filing DateWednesday, August 26, 2015
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateFriday, September 15, 2023
Registration Number5163883
Registration DateTuesday, March 21, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 3, 2017

Trademark Statements


Goods and ServicesSkin soaps, skin lotions, skin creams, body washes, facial washes, body mists, shampoos, conditioners, hair rinses, after-shaves, shaving cream and foam, colognes, perfumes, scented oils for personal use, bath gels, shower gels, hair sprays, hair gels, lip-balms, skin scrubs, skin toners, skin cleaners, skin peels, make up, make up remover, personal deodorants, cosmetics, shampoos, hair conditioners, hair rinses, hair sprays, hair gels, hair oils, detanglers, spray conditioners, spray gels, hair sculpting foam, hair lotions, hair styling serum, hair styling gels, hair styling lotions, hair straightening creams, hair styling pomades, hair styling preparations, hair color, hair dyes, hair tints, hair bleaches, hair strengthening preparations, hair waving solutions, hair waxes, hair creams
Goods and ServicesRetail store services featuring beauty care products, skin care products, cosmetics and personal care products containing shea butter or shea oil
Goods and ServicesProviding a website, and social media presentations featuring information on beauty care, skin care and selection and use of cosmetics

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, August 31, 2015
Primary Code003
First Use Anywhere DateFriday, January 1, 1993
First Use In Commerce DateFriday, January 1, 1993

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 31, 2015
Primary Code035
First Use Anywhere DateThursday, June 24, 1999
First Use In Commerce DateThursday, June 24, 1999

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, August 31, 2015
Primary Code044
First Use Anywhere DateThursday, June 24, 1999
First Use In Commerce DateThursday, June 24, 1999

Trademark Owner History


Party NameSundial Brands LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAmityville, NY 11701

Party NameSundial Brands LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressAmityville, NY 11701

Party NameSundial Brands LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAmityville, NY 11701

Trademark Events


Event DateEvent Description
Friday, September 15, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, September 15, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, September 15, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, March 14, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, March 21, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, August 10, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 10, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 14, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 14, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 17, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, March 21, 2017REGISTERED-PRINCIPAL REGISTER
Tuesday, January 17, 2017ASSIGNED TO EXAMINER
Tuesday, January 3, 2017OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 3, 2017PUBLISHED FOR OPPOSITION
Wednesday, December 14, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, November 28, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, November 12, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 20, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 19, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 19, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, August 2, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, August 2, 2016NON-FINAL ACTION E-MAILED
Tuesday, August 2, 2016NON-FINAL ACTION WRITTEN
Tuesday, August 2, 2016PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, August 2, 2016WITHDRAWN FROM PUB - EXAMINING ATTORNEY REQUEST
Monday, July 25, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, July 21, 2016ASSIGNED TO LIE
Monday, July 11, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 29, 2016PREVIOUS ALLOWANCE COUNT WITHDRAWN
Wednesday, June 29, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 15, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 14, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 14, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, February 26, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 14, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 14, 2015NON-FINAL ACTION E-MAILED
Monday, December 14, 2015NON-FINAL ACTION WRITTEN
Wednesday, December 9, 2015ASSIGNED TO EXAMINER
Monday, August 31, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, August 29, 2015NEW APPLICATION ENTERED