SHEA MOISTURE Trademark

Trademark Overview


On Wednesday, August 26, 2015, a trademark application was filed for SHEA MOISTURE with the United States Patent and Trademark Office. The USPTO has given the SHEA MOISTURE trademark a serial number of 86737743. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Saturday, September 2, 2023. This trademark is owned by Sundial Brands LLC. The SHEA MOISTURE trademark is filed in the Advertising, Business and Retail Services and Medical & Beauty Services & Agricultural Services categories with the following description:

Retail store services featuring beauty care products, skin care products, cosmetics and personal care products containing shea butter or shea oil

Providing a website, and social media presentations featuring information on beauty care, skin care and selection and use of cosmetics
shea moisture

General Information


Serial Number86737743
Word MarkSHEA MOISTURE
Filing DateWednesday, August 26, 2015
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateSaturday, September 2, 2023
Registration Number5153686
Registration DateTuesday, March 7, 2017
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, December 20, 2016

Trademark Statements


Description of MarkThe mark consists of of the wording "SHEA MOISTURE" in stylized font.
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesRetail store services featuring beauty care products, skin care products, cosmetics and personal care products containing shea butter or shea oil
Goods and ServicesProviding a website, and social media presentations featuring information on beauty care, skin care and selection and use of cosmetics

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 31, 2015
Primary Code035
First Use Anywhere DateThursday, June 24, 1999
First Use In Commerce DateThursday, June 24, 1999

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, August 31, 2015
Primary Code044
First Use Anywhere DateThursday, June 24, 1999
First Use In Commerce DateThursday, June 24, 1999

Trademark Owner History


Party NameSundial Brands LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressAmityville, NY 11701

Party NameSundial Brands LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressAmityville, NY 11701

Party NameSundial Brands LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAmityville, NY 11701

Trademark Events


Event DateEvent Description
Saturday, September 2, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, September 2, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, September 2, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 3, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, March 7, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, August 10, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 10, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, June 14, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 14, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 17, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, March 7, 2017REGISTERED-PRINCIPAL REGISTER
Tuesday, January 17, 2017ASSIGNED TO EXAMINER
Tuesday, December 20, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 20, 2016PUBLISHED FOR OPPOSITION
Wednesday, November 30, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Saturday, November 12, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 20, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 19, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, October 19, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, August 2, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, August 2, 2016NON-FINAL ACTION E-MAILED
Tuesday, August 2, 2016NON-FINAL ACTION WRITTEN
Thursday, July 28, 2016PREVIOUS ALLOWANCE COUNT WITHDRAWN
Tuesday, July 19, 2016WITHDRAWN FROM PUB - OG REVIEW QUERY
Wednesday, July 6, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 15, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 14, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 14, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, February 26, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 14, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 14, 2015NON-FINAL ACTION E-MAILED
Monday, December 14, 2015NON-FINAL ACTION WRITTEN
Wednesday, December 9, 2015ASSIGNED TO EXAMINER
Monday, August 31, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, August 29, 2015NEW APPLICATION ENTERED