“SHEA BY SHAUN” AND “LOVE THE SKIN YOU’RE IN” Trademark
Trademark Overview
On Friday, March 20, 2026, a trademark application was filed for “SHEA BY SHAUN” AND “LOVE THE SKIN YOU’RE IN” with the United States Patent and Trademark Office. The USPTO has given the “SHEA BY SHAUN” AND “LOVE THE SKIN YOU’RE IN” trademark a serial number of 99715023. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, March 20, 2026. The “SHEA BY SHAUN” AND “LOVE THE SKIN YOU’RE IN” trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Body cream
General Information
| Serial Number | 99715023 |
| Word Mark | “SHEA BY SHAUN” AND “LOVE THE SKIN YOU’RE IN” |
| Filing Date | Friday, March 20, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, March 20, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Description of Mark | The mark consists of The mark consists of the stylized wording “SHEA by Shaun” in gold. The word “SHEA” appears in large stylized capital letters, and the wording “by Shaun” appears beneath in stylized cursive lettering. The phrase “LOVE THE SKIN YOU’RE IN” appears in gold in a curved arrangement along the upper right portion of the design. A gold stylized image of a shea nut on a stem appears near the wording. The wording and design elements appear on an irregular teal watercolor-style background on a white field. |
| Goods and Services | Body cream |
| Indication of Colors claimed | The color(s) teal, gold, and white is/are claimed as a feature of the mark. |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 20, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, August 23, 2023 |
| First Use In Commerce Date | Wednesday, August 23, 2023 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Bowie, MD 20716
US |
Trademark Events
| Event Date | Event Description |
| Friday, March 20, 2026 | NEW APPLICATION ENTERED |
| Friday, March 20, 2026 | APPLICATION FILING RECEIPT MAILED |
