SHE-LOR Trademark

Trademark Overview


On Wednesday, October 31, 1984, a trademark application was filed for SHE-LOR with the United States Patent and Trademark Office. The USPTO has given the SHE-LOR trademark a serial number of 73506514. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 8, 1991. This trademark is owned by Mattel, Inc.. The SHE-LOR trademark is filed in the Paper & Printed Material Products and Toys & Sporting Goods Products categories with the following description:

Coloring Books and Comic Books

Toy Action Figures

General Information


Serial Number73506514
Word MarkSHE-LOR
Filing DateWednesday, October 31, 1984
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 8, 1991
Registration Number1336638
Registration DateTuesday, May 21, 1985
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 12, 1985

Trademark Statements


Goods and ServicesColoring Books and Comic Books
Goods and ServicesToy Action Figures

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes022, 038
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 8, 1991
Primary Code016
First Use Anywhere DateWednesday, October 3, 1984
First Use In Commerce DateWednesday, October 3, 1984

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 8, 1991
Primary Code028
First Use Anywhere DateWednesday, October 3, 1984
First Use In Commerce DateWednesday, October 3, 1984

Trademark Owner History


Party NameMattel, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressHawthorne, CA 90250

Party NameMattel, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHawthorne, CA 90250

Party NameMattel, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHawthorne, CA 90250

Trademark Events


Event DateEvent Description
Friday, November 8, 1991CANCELLED SEC. 8 (6-YR)
Tuesday, May 21, 1985REGISTERED-PRINCIPAL REGISTER
Tuesday, March 12, 1985PUBLISHED FOR OPPOSITION
Friday, March 1, 1985NOTICE OF PUBLICATION
Thursday, January 31, 1985NOTICE OF PUBLICATION
Wednesday, January 2, 1985APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 27, 1984ASSIGNED TO EXAMINER

Related Keywords


books figures action comic coloring