| Serial Number | 75472478 |
| Word Mark | SHC DIRECT |
| Filing Date | Wednesday, April 22, 1998 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 5, 2021 |
| Registration Number | 2260848 |
| Registration Date | Tuesday, July 13, 1999 |
| Mark Drawing | 1000 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 20, 1999 |
| Goods and Services | PROVIDING AND ADMINISTERING BENEFITS AND PROMOTIONAL PROGRAMS FOR OTHERS TO PROMOTE LOYALTY AND RETENTION OF BUSINESS, MEMBERS, EMPLOYEES, CUSTOMERS AND DISTRIBUTORS |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 5, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, May 20, 1997 |
| First Use In Commerce Date | Tuesday, May 20, 1997 |
| Party Name | SHC DIRECT, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | DOWNERS GROVE, IL 605155504 |
| Party Name | SHC DIRECT, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | DOWNERS GROVE, IL 60515 |
| Party Name | SHC DIRECT, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Hillside, IL 60162 |
| Party Name | SHC DIRECT, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Hillside, IL 60162 |
| Event Date | Event Description |
| Friday, November 5, 2021 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Friday, July 31, 2009 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, July 31, 2009 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, May 27, 2009 | ASSIGNED TO PARALEGAL |
| Friday, May 15, 2009 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Friday, May 15, 2009 | PAPER RECEIVED |
| Tuesday, July 10, 2007 | CASE FILE IN TICRS |
| Monday, August 29, 2005 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, August 26, 2005 | ASSIGNED TO PARALEGAL |
| Monday, June 20, 2005 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Monday, June 20, 2005 | PAPER RECEIVED |
| Tuesday, July 13, 1999 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 20, 1999 | PUBLISHED FOR OPPOSITION |
| Friday, March 19, 1999 | NOTICE OF PUBLICATION |
| Thursday, February 4, 1999 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, January 7, 1999 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, November 6, 1998 | NON-FINAL ACTION MAILED |
| Tuesday, October 20, 1998 | ASSIGNED TO EXAMINER |