SHAMELESS VANITY Trademark
Trademark Overview
On Sunday, October 12, 2025, a trademark application was filed for SHAMELESS VANITY with the United States Patent and Trademark Office. The USPTO has given the SHAMELESS VANITY trademark a serial number of 99438928. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 24, 2026. This trademark is owned by Shameless Vanity Inc. The SHAMELESS VANITY trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:
Downloadable mobile applications for analyzing skincare routines and providing personalized recommendations; Downloadable mobile applications for using artificial intelligence for skin analysis and personalized skincare recommendations; Downloadable mobile applications for providing beauty information based on data analysis; Downloadable mobile applications for for tracking skin health and changes over time; Downloadable mobile applications for for managing and sharing skincare routines, reviews and product usage; Downloadable mobile applications for for browsing, rating and purchasing beauty and skincare products; Downloadable mobile applications for for providing information on cosmetic ingredients, product safety and suitability for specific skin types; Downloadable mobile applications for for providing personalized consumer information in the field of health and beauty; Downloadable mobile applications for using artificial intelligence for analyzing and recommending beauty, skincar...

General Information
| Serial Number | 99438928 |
| Word Mark | SHAMELESS VANITY |
| Filing Date | Sunday, October 12, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 24, 2026 |
Trademark Statements
| Goods and Services | Downloadable mobile applications for analyzing skincare routines and providing personalized recommendations; Downloadable mobile applications for using artificial intelligence for skin analysis and personalized skincare recommendations; Downloadable mobile applications for providing beauty information based on data analysis; Downloadable mobile applications for for tracking skin health and changes over time; Downloadable mobile applications for for managing and sharing skincare routines, reviews and product usage; Downloadable mobile applications for for browsing, rating and purchasing beauty and skincare products; Downloadable mobile applications for for providing information on cosmetic ingredients, product safety and suitability for specific skin types; Downloadable mobile applications for for providing personalized consumer information in the field of health and beauty; Downloadable mobile applications for using artificial intelligence for analyzing and recommending beauty, skincare and haircare products and routines; Downloadable mobile applications for for analyzing personal care routines and recommending skincare, haircare and beauty products; Downloadable mobile applications for analyzing images, photographs and data of skin and hair to provide personalized skincare and haircare recommendations using artificial intelligence. |
Classification Information
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, October 12, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Shameless Vanity Inc |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Sacramento, CA 95816 US |
| Party Name | Shameless Vanity Inc |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Sacramento, CA 95816 US |
Trademark Events
| Event Date | Event Description |
| Sunday, October 12, 2025 | NEW APPLICATION ENTERED |
| Sunday, October 12, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, October 12, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, March 2, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 2, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 18, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 24, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 24, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |