SHAM + POO Trademark

Trademark Overview

On Monday, April 24, 2023, a trademark application was filed for SHAM + POO with the United States Patent and Trademark Office. The USPTO has given the SHAM + POO trademark a serial number of 97904785. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, October 14, 2025. This trademark is owned by MORE COSMETICS BELEZA E EDUCAÇÃO LTDA.. The SHAM + POO trademark is filed in the Cosmetics & Cleaning Products category with the following description:

cosmetics, namely, hair shampoos, hair conditioners, cosmetic creams, herbal extracts, other than essential oils, sold as an integral component of cosmetics, hairspray, hair lotions, oils for cosmetic purposes, aloe vera preparations for cosmetic purposes, collagen preparations for cosmetic purposes, preparations for straightening hair, preparations for curling hair, bleaching preparations for cosmetic purposes, neutralizing preparations for perming hair, cosmetic dyes, namely, beard dyes, Basma dye for cosmetic purposes, hair dyes
sham + poo

General Information

Serial Number97904785
Word MarkSHAM + POO
Filing DateMonday, April 24, 2023
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, October 14, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 14, 2025

Trademark Statements

Description of MarkThe mark consists of a stylized wording "SHAM" in pink above a plus symbol in white inside a light green circle and a stylize wording "POO" in light green.
Pseudo MarkSHAM PLUS POO; SHAMPOO
Goods and Servicescosmetics, namely, hair shampoos, hair conditioners, cosmetic creams, herbal extracts, other than essential oils, sold as an integral component of cosmetics, hairspray, hair lotions, oils for cosmetic purposes, aloe vera preparations for cosmetic purposes, collagen preparations for cosmetic purposes, preparations for straightening hair, preparations for curling hair, bleaching preparations for cosmetic purposes, neutralizing preparations for perming hair, cosmetic dyes, namely, beard dyes, Basma dye for cosmetic purposes, hair dyes
Indication of Colors claimedThe color(s) light green, pink and white is/are claimed as a feature of the mark.
NOT AVAILABLE"SHAMPOO"

Classification Information

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, May 22, 2023
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameMORE COSMETICS BELEZA E EDUCAÇÃO LTDA.
Party Type20 - Owner at Publication
Legal Entity Type21 - NOT AVAILABLE
AddressSão Bernardo do Campo SP09720-4
BR
Party NameMORE COSMETICS BELEZA E EDUCAÇÃO LTDA.
Party Type10 - Original Applicant
Legal Entity Type21 - NOT AVAILABLE
AddressSão Bernardo do Campo SP09720-4
BR

Trademark Events

Event DateEvent Description
Thursday, April 27, 2023NEW APPLICATION ENTERED
Monday, May 22, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 23, 2023NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, January 19, 2024ASSIGNED TO EXAMINER
Thursday, January 25, 2024NON-FINAL ACTION WRITTEN
Thursday, January 25, 2024NON-FINAL ACTION E-MAILED
Thursday, January 25, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, September 13, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 25, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, September 13, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 13, 2024ASSIGNED TO LIE
Thursday, September 19, 2024SUSPENSION LETTER WRITTEN
Thursday, September 19, 2024NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Thursday, September 19, 2024LETTER OF SUSPENSION E-MAILED
Saturday, April 19, 2025SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Saturday, April 19, 2025SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Tuesday, May 13, 2025SUSPENSION INQUIRY WRITTEN
Tuesday, May 13, 2025INQUIRY TO SUSPENSION E-MAILED
Tuesday, May 13, 2025NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Wednesday, August 13, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 13, 2025TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Wednesday, August 13, 2025TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Thursday, August 14, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 14, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 13, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, August 13, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, August 13, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 13, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, September 12, 2025EXAMINERS AMENDMENT E-MAILED
Friday, September 12, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, September 12, 2025EXAMINER'S AMENDMENT ENTERED
Friday, September 12, 2025EXAMINERS AMENDMENT -WRITTEN
Friday, September 12, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 8, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 14, 2025PUBLISHED FOR OPPOSITION
Tuesday, October 14, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Related Keywords

sham hair cosmetic preparations purposes dyes oils cosmetics namely collagen vera