SHAKEOLOGY Trademark

Trademark Overview


On Thursday, September 12, 2013, a trademark application was filed for SHAKEOLOGY with the United States Patent and Trademark Office. The USPTO has given the SHAKEOLOGY trademark a serial number of 86062904. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, August 5, 2024. This trademark is owned by Beachbody, LLC. The SHAKEOLOGY trademark is filed in the Communication Services, Computer & Software Products & Electrical & Scientific Products, Clothing & Apparel Products, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Providing a website featuring on-line non-downloadable exercise and fitness information and instruction; providing a website featuring blogs and non-downloadable audio clips, video clips, musical performances, musical videos, film clips, photographs, and other multimedia materials and information, all the foregoing in the field of exercise; physical fitness training services and consultancy; providing information in the field of exercise training; educational services, namely, providing instruction on tracking progress of exercise workouts for others; providing a website featuring on-line non-downloadable dietary instruction; providing a website featuring blogs and non-downloadable audio clips, video clips, musical performances, musical videos, film clips, photographs, and other multimedia materials and information, all the foregoing in the field of dietary instruction; providing a website featuring blogs in the field of diet

Pre-recorded DVDs featuring exercise, fitness and dietary information and instruction, and printed instructional materials distributed in connection therewith, all sold as a unit

Streaming of audio, video and audiovisual material on the Internet

Shirts, t-shirts, golf shirts, jackets, sweat shirts, shorts, caps and hats

Providing a website featuring on-line non-downloadable dietary information; providing dietary information by means of a website featuring non-downloadable audio clips, video clips, musical performances, musical videos, film clips, photographs, and other multimedia materials
shakeology

General Information


Serial Number86062904
Word MarkSHAKEOLOGY
Filing DateThursday, September 12, 2013
Status800 - REGISTERED AND RENEWED
Status DateMonday, August 5, 2024
Registration Number4542610
Registration DateTuesday, June 3, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 18, 2014

Trademark Statements


Goods and ServicesProviding a website featuring on-line non-downloadable exercise and fitness information and instruction; providing a website featuring blogs and non-downloadable audio clips, video clips, musical performances, musical videos, film clips, photographs, and other multimedia materials and information, all the foregoing in the field of exercise; physical fitness training services and consultancy; providing information in the field of exercise training; educational services, namely, providing instruction on tracking progress of exercise workouts for others; providing a website featuring on-line non-downloadable dietary instruction; providing a website featuring blogs and non-downloadable audio clips, video clips, musical performances, musical videos, film clips, photographs, and other multimedia materials and information, all the foregoing in the field of dietary instruction; providing a website featuring blogs in the field of diet
Goods and ServicesPre-recorded DVDs featuring exercise, fitness and dietary information and instruction, and printed instructional materials distributed in connection therewith, all sold as a unit
Goods and ServicesStreaming of audio, video and audiovisual material on the Internet
Goods and ServicesShirts, t-shirts, golf shirts, jackets, sweat shirts, shorts, caps and hats
Goods and ServicesProviding a website featuring on-line non-downloadable dietary information; providing dietary information by means of a website featuring non-downloadable audio clips, video clips, musical performances, musical videos, film clips, photographs, and other multimedia materials

Classification Information


International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateFriday, September 20, 2013
Primary Code038
First Use Anywhere DateWednesday, July 8, 2009
First Use In Commerce DateWednesday, July 8, 2009

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, September 20, 2013
Primary Code009
First Use Anywhere DateWednesday, July 8, 2009
First Use In Commerce DateWednesday, July 8, 2009

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateFriday, September 20, 2013
Primary Code025
First Use Anywhere DateTuesday, September 1, 2009
First Use In Commerce DateTuesday, September 1, 2009

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, September 20, 2013
Primary Code041
First Use Anywhere DateWednesday, July 8, 2009
First Use In Commerce DateWednesday, July 8, 2009

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateWednesday, January 8, 2014
Primary Code044
First Use Anywhere DateWednesday, July 8, 2009
First Use In Commerce DateWednesday, July 8, 2009

Trademark Owner History


Party NameBeachbody, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressEl Segundo, CA 90245

Party NameBeachbody, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSanta Monica, CA 90404

Party NameBeachbody, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSanta Monica, CA 90404

Trademark Events


Event DateEvent Description
Friday, September 20, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, January 7, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, September 16, 2013NEW APPLICATION ENTERED
Monday, December 23, 2013ASSIGNED TO EXAMINER
Friday, December 27, 2013NON-FINAL ACTION WRITTEN
Friday, December 27, 2013NON-FINAL ACTION E-MAILED
Friday, December 27, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, December 31, 2013PRIORITY ACTION WRITTEN
Tuesday, December 31, 2013PRIORITY ACTION E-MAILED
Tuesday, December 31, 2013NOTIFICATION OF PRIORITY ACTION E-MAILED
Friday, January 17, 2014EXAMINERS AMENDMENT -WRITTEN
Friday, January 17, 2014EXAMINERS AMENDMENT E-MAILED
Friday, January 17, 2014NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, January 17, 2014EXAMINER'S AMENDMENT ENTERED
Friday, January 17, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 26, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 7, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 8, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, February 8, 2014ASSIGNED TO LIE
Saturday, February 8, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, March 18, 2014PUBLISHED FOR OPPOSITION
Tuesday, June 3, 2014REGISTERED-PRINCIPAL REGISTER
Monday, June 3, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, June 6, 2019TEAS SECTION 8 & 15 RECEIVED
Saturday, July 20, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, July 20, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, July 20, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, February 3, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 18, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, July 29, 2015TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 3, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 3, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, February 3, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, February 3, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, February 3, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, February 3, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 3, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 3, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 3, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 3, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 3, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 3, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 3, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, June 3, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, May 15, 2024TEAS SECTION 8 & 9 RECEIVED
Monday, August 5, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, February 3, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 5, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 5, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, August 5, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED