SHAKE IT UP Trademark

Trademark Overview


On Wednesday, July 21, 2010, a trademark application was filed for SHAKE IT UP with the United States Patent and Trademark Office. The USPTO has given the SHAKE IT UP trademark a serial number of 85979207. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, December 20, 2023. This trademark is owned by Disney Enterprises, Inc.. The SHAKE IT UP trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

[ Audio recordings featuring music; video recordings featuring music, dramatic performances, non-dramatic performances, learning activities for children; audio and visual recordings in all media featuring live-action entertainment and music ] [ ; consumer electronics and accessories therefore, namely, apparatus for recording, transmission or reproduction of sound, personal digital assistants, radios, headphones ] * Digital media, namely, downloadable audio recordings featuring music; downloadable music; [ pre-recorded DVD's, high definition digital discs, and ] downloadable videos featuring music, dramatic performances, non-dramatic performances, learning activities for children; audio and visual recordings in all media featuring live-action entertainment and music *
shake it up

General Information


Serial Number85979207
Word MarkSHAKE IT UP
Filing DateWednesday, July 21, 2010
Status800 - REGISTERED AND RENEWED
Status DateWednesday, December 20, 2023
Registration Number4362481
Registration DateTuesday, July 2, 2013
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 10, 2012

Trademark Statements


Description of MarkThe mark consists of the stylized words "SHAKE IT UP" with dots and stars.
Goods and Services[ Audio recordings featuring music; video recordings featuring music, dramatic performances, non-dramatic performances, learning activities for children; audio and visual recordings in all media featuring live-action entertainment and music ] [ ; consumer electronics and accessories therefore, namely, apparatus for recording, transmission or reproduction of sound, personal digital assistants, radios, headphones ] * Digital media, namely, downloadable audio recordings featuring music; downloadable music; [ pre-recorded DVD's, high definition digital discs, and ] downloadable videos featuring music, dramatic performances, non-dramatic performances, learning activities for children; audio and visual recordings in all media featuring live-action entertainment and music *
Certificate of Correction for RegistrationThe goods in class 9 is deleted, and, "Digital media, namely, downloadable audio recordings featuring music; downloadable music; pre-recorded DVD's, high definition digital discs, and downloadable videos featuring music, dramatic performances, non-dramatic performances, learning activities for children; audio and visual recordings in all media featuring live-action entertainment and music" is inserted.
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, July 26, 2010
Primary Code009
First Use Anywhere DateThursday, June 30, 2011
First Use In Commerce DateThursday, June 30, 2011

Trademark Owner History


Party NameDisney Enterprises, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBurbank, CA 91521

Party NameDisney Enterprises, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBurbank, CA 91521

Party NameDisney Enterprises, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBurbank, CA 91521

Trademark Events


Event DateEvent Description
Wednesday, December 20, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, December 20, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, December 20, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, December 20, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, June 26, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, July 2, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, November 4, 2019AMENDMENT UNDER SECTION 7 - PROCESSED
Monday, November 4, 2019PETITION TO DIRECTOR DISMISSED
Thursday, October 31, 2019ASSIGNED TO PETITION STAFF
Saturday, July 27, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, July 27, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, July 27, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, June 25, 2019SEC 7 REQUEST FILED
Tuesday, June 25, 2019TEAS SECTION 8 & 15 RECEIVED
Tuesday, June 25, 2019TEAS PETITION TO DIRECTOR RECEIVED
Monday, July 2, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, July 2, 2013REGISTERED-PRINCIPAL REGISTER
Saturday, May 25, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, May 24, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, May 21, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, May 1, 2013NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, May 1, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, April 30, 2013STATEMENT OF USE PROCESSING COMPLETE
Monday, March 4, 2013USE AMENDMENT FILED
Tuesday, April 30, 2013DIVISIONAL PROCESSING COMPLETE
Monday, March 4, 2013DIVISIONAL REQUEST RECEIVED
Tuesday, April 30, 2013SOU EXTENSION 2 GRANTED
Monday, March 4, 2013SOU EXTENSION 2 FILED
Monday, April 22, 2013TEAS REQUEST TO DIVIDE RECEIVED
Monday, March 4, 2013FAX RECEIVED
Monday, March 4, 2013FAX RECEIVED
Monday, March 4, 2013FAX RECEIVED
Wednesday, August 29, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 28, 2012SOU EXTENSION 1 GRANTED
Wednesday, August 22, 2012SOU EXTENSION 1 FILED
Monday, August 27, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, August 22, 2012SOU TEAS EXTENSION RECEIVED
Tuesday, March 6, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 10, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 10, 2012PUBLISHED FOR OPPOSITION
Wednesday, December 21, 2011NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, December 5, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, December 5, 2011ASSIGNED TO LIE
Sunday, November 13, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 21, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 20, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 20, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, May 23, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, May 23, 2011NON-FINAL ACTION E-MAILED
Monday, May 23, 2011NON-FINAL ACTION WRITTEN
Saturday, April 30, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, April 29, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, April 29, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, November 3, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, November 3, 2010NON-FINAL ACTION E-MAILED
Wednesday, November 3, 2010NON-FINAL ACTION WRITTEN
Tuesday, November 2, 2010ASSIGNED TO EXAMINER
Tuesday, July 27, 2010NOTICE OF DESIGN SEARCH CODE MAILED
Monday, July 26, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, July 24, 2010NEW APPLICATION ENTERED