SHAKE IT UP Trademark

Trademark Overview


On Thursday, July 22, 2010, a trademark application was filed for SHAKE IT UP with the United States Patent and Trademark Office. The USPTO has given the SHAKE IT UP trademark a serial number of 85090625. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, November 14, 2023. This trademark is owned by Disney Enterprises, Inc.. The SHAKE IT UP trademark is filed in the Clothing & Apparel Products category with the following description:

[ Bottoms; costumes for use in role-playing games; footwear; Halloween costumes; jackets; pants; ] shirts [ ; sleepwear; ] tops
shake it up

General Information


Serial Number85090625
Word MarkSHAKE IT UP
Filing DateThursday, July 22, 2010
Status800 - REGISTERED AND RENEWED
Status DateTuesday, November 14, 2023
Registration Number4350504
Registration DateTuesday, June 11, 2013
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 6, 2011

Trademark Statements


Description of MarkThe mark consists of the wording "SHAKE IT UP" in stylized font with dots and stars.
Goods and Services[ Bottoms; costumes for use in role-playing games; footwear; Halloween costumes; jackets; pants; ] shirts [ ; sleepwear; ] tops
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateTuesday, July 27, 2010
Primary Code025
First Use Anywhere DateThursday, September 1, 2011
First Use In Commerce DateThursday, September 1, 2011

Trademark Owner History


Party NameDisney Enterprises, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBurbank, CA 91521

Party NameDisney Enterprises, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBurbank, CA 91521

Party NameDisney Enterprises, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBurbank, CA 91521

Trademark Events


Event DateEvent Description
Tuesday, November 14, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, November 14, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, November 14, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, November 14, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, May 18, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, June 11, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, July 3, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, July 3, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, July 3, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, May 24, 2019TEAS SECTION 8 & 15 RECEIVED
Monday, June 11, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, June 11, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, May 7, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, May 6, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, May 2, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, May 1, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, May 1, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 24, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, April 10, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, April 10, 2013NON-FINAL ACTION E-MAILED
Wednesday, April 10, 2013SU - NON-FINAL ACTION - WRITTEN
Wednesday, March 20, 2013STATEMENT OF USE PROCESSING COMPLETE
Monday, January 28, 2013USE AMENDMENT FILED
Monday, January 28, 2013FAX RECEIVED
Friday, August 10, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, August 9, 2012SOU EXTENSION 1 GRANTED
Wednesday, July 25, 2012SOU EXTENSION 1 FILED
Thursday, August 9, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, July 25, 2012SOU TEAS EXTENSION RECEIVED
Tuesday, January 31, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 6, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 6, 2011PUBLISHED FOR OPPOSITION
Wednesday, November 16, 2011NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, October 31, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, October 25, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, October 24, 2011SUSPENSION CHECKED ¿ TO ATTORNEY FOR ACTION
Monday, October 24, 2011ASSIGNED TO LIE
Friday, April 22, 2011NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, April 22, 2011LETTER OF SUSPENSION E-MAILED
Friday, April 22, 2011SUSPENSION LETTER WRITTEN
Friday, April 22, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, April 21, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 21, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, November 5, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, November 5, 2010NON-FINAL ACTION E-MAILED
Friday, November 5, 2010NON-FINAL ACTION WRITTEN
Thursday, November 4, 2010ASSIGNED TO EXAMINER
Wednesday, July 28, 2010NOTICE OF DESIGN SEARCH CODE MAILED
Tuesday, July 27, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, July 26, 2010NEW APPLICATION ENTERED