| Serial Number | 77509668 |
| Word Mark | SHAKE IT UP |
| Filing Date | Friday, June 27, 2008 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 6, 2015 |
| Registration Number | 3597767 |
| Registration Date | Tuesday, March 31, 2009 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 13, 2009 |
| Indication of Colors claimed | The color(s) yellow, black, white, orange, and red is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of The color yellow appears behind the word "SHAKE" and in the banana. The color black appears in the wording "SHAKE IT UP," as an outline around the fruit, and as an outline around the entire mark. The color white appears in the bottom of the cup. The color red appears in the strawberries. The color orange appears in the drink and behind the wording "IT UP". |
| Goods and Services | Smoothies |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 6, 2015 |
| Primary Code | 032 |
| First Use Anywhere Date | Saturday, June 1, 2002 |
| First Use In Commerce Date | Saturday, June 1, 2002 |
| Party Name | SHAKE IT UP INTERNATIONAL, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Short Hills, NJ 07078 |
| Party Name | Shake It Up, Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Long Beach, NY 11561 |
| Party Name | Shake It Up, Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Long Beach, NY 11561 |
| Party Name | Shake It Up, Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Long Beach, NY 11561 |
| Event Date | Event Description |
| Friday, November 6, 2015 | CANCELLED SEC. 8 (6-YR) |
| Sunday, October 31, 2010 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Sunday, October 31, 2010 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, July 29, 2009 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, March 31, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 13, 2009 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 24, 2008 | NOTICE OF PUBLICATION |
| Monday, December 8, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, December 8, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, December 5, 2008 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 5, 2008 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 5, 2008 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 3, 2008 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 3, 2008 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 3, 2008 | NON-FINAL ACTION WRITTEN |
| Monday, November 24, 2008 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 24, 2008 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, November 21, 2008 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, November 19, 2008 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, November 19, 2008 | NON-FINAL ACTION E-MAILED |
| Wednesday, November 19, 2008 | NON-FINAL ACTION WRITTEN |
| Tuesday, November 18, 2008 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, November 18, 2008 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, November 18, 2008 | ASSIGNED TO LIE |
| Thursday, November 6, 2008 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, October 1, 2008 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 1, 2008 | NON-FINAL ACTION E-MAILED |
| Wednesday, October 1, 2008 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 1, 2008 | ASSIGNED TO EXAMINER |
| Wednesday, July 2, 2008 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, July 1, 2008 | NEW APPLICATION ENTERED IN TRAM |