SHAKE IT EASY Trademark

Trademark Overview


On Wednesday, June 2, 2010, a trademark application was filed for SHAKE IT EASY with the United States Patent and Trademark Office. The USPTO has given the SHAKE IT EASY trademark a serial number of 79083692. The federal status of this trademark filing is IR CANCELLED - US REGISTRATION CANCELLED as of Tuesday, June 2, 2020. This trademark is owned by BBI Brand Boutique International LLC. The SHAKE IT EASY trademark is filed in the Meat & Processed Food Products, Staple Food Products, Light Beverage Products, and Wines & Spirits categories with the following description:

Mixed beverages made with milk and in which milk predominates

Coffee-based beverages and cocoa-based beverages

Non-alcoholic beverages, namely, fruit-based beverages, additive preparations for mixed beverages made with milk, namely, non-alcoholic fruit extracts used in the preparation of such beverages

Alcoholic beverages, particularly alcoholic mixed beverages except beers, aperitifs and prepared alcoholic cocktails
shake it easy

General Information


Serial Number79083692
Word MarkSHAKE IT EASY
Filing DateWednesday, June 2, 2010
Status404 - IR CANCELLED - US REGISTRATION CANCELLED
Status DateTuesday, June 2, 2020
Registration Number3930681
Registration DateTuesday, March 15, 2011
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 28, 2010

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of a female face drinking from a straw inserted into a bottle with curved lines surrounding the bottle indicating movement. Concentric circles border the design with the words "SHAKE IT EASY" within the outer circle.
Goods and ServicesMixed beverages made with milk and in which milk predominates
Goods and ServicesCoffee-based beverages and cocoa-based beverages
Goods and ServicesNon-alcoholic beverages, namely, fruit-based beverages, additive preparations for mixed beverages made with milk, namely, non-alcoholic fruit extracts used in the preparation of such beverages
Goods and ServicesAlcoholic beverages, particularly alcoholic mixed beverages except beers, aperitifs and prepared alcoholic cocktails

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 20, 2017
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 20, 2017
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 20, 2017
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, October 20, 2017
Primary Code033
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameInnoprax AG
Party Type30 - Original Registrant
Legal Entity Type98 - Unknown
AddressCH

Party NameInnoprax AG
Party Type21 - New Owner After Publication
Legal Entity Type98 - Unknown
AddressCH

Party NameBBI Brand Boutique International LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCH

Party NameBBI Brand Boutique International LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCH

Trademark Events


Event DateEvent Description
Saturday, June 19, 2021NOTIFICATION OF EFFECT OF CANCELLATION OF INTL REG MAILED
Saturday, June 19, 2021DEATH OF INTERNATIONAL REGISTRATION
Friday, September 14, 2018TOTAL INVALIDATION PROCESSED BY THE IB
Thursday, June 21, 2018TOTAL INVALIDATION OF REG EXT PROTECTION SENT TO IB
Thursday, June 21, 2018INVALIDATION PROCESSED
Wednesday, June 20, 2018TOTAL INVALIDATION OF REG EXT PROTECTION CREATED
Thursday, December 21, 2017NEW REPRESENTATIVE AT IB RECEIVED
Friday, October 20, 2017CANCELLED SECTION 71
Monday, April 8, 2013FINAL DECISION TRANSACTION PROCESSED BY IB
Friday, September 9, 2011CHANGE OF NAME/ADDRESS REC'D FROM IB
Thursday, July 28, 2011FINAL DISPOSITION NOTICE SENT TO IB
Thursday, July 28, 2011FINAL DISPOSITION PROCESSED
Wednesday, June 15, 2011FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, March 15, 2011REGISTERED-PRINCIPAL REGISTER
Friday, February 4, 2011CHANGE OF OWNER RECEIVED FROM IB
Tuesday, December 28, 2010PUBLISHED FOR OPPOSITION
Wednesday, December 8, 2010NOTICE OF PUBLICATION
Monday, November 22, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, November 22, 2010ASSIGNED TO LIE
Thursday, November 4, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 3, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, November 3, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 3, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, October 9, 2010REFUSAL PROCESSED BY IB
Tuesday, September 21, 2010NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Tuesday, September 21, 2010REFUSAL PROCESSED BY MPU
Saturday, September 18, 2010NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, September 17, 2010NON-FINAL ACTION WRITTEN
Friday, September 17, 2010NON-FINAL ACTION (IB REFUSAL) WITHDRAWN FOR REVIEW
Friday, September 17, 2010NON-FINAL ACTION MAILED
Friday, September 17, 2010NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Thursday, September 16, 2010NON-FINAL ACTION WRITTEN
Thursday, September 16, 2010NON-FINAL ACTION WRITTEN
Tuesday, September 14, 2010ASSIGNED TO EXAMINER
Friday, July 16, 2010APPLICATION FILING RECEIPT MAILED
Monday, July 12, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, July 9, 2010SN ASSIGNED FOR SECT 66A APPL FROM IB