| Serial Number | 98977028 |
| Word Mark | SHADE & SHORE |
| Filing Date | Monday, March 11, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 23, 2025 |
| Registration Number | 8079951 |
| Registration Date | Tuesday, December 23, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 12, 2024 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Clothing, namely, swimwear, beach cover-ups, tops, dresses, shirts, bottoms, pants, and shorts; footwear; headwear |
| Pseudo Mark | SHADE AND SHORE |
| Goods and Services | All-purpose carrying bags; handbags; beach bags |
| Description of Mark | The mark consists of the word "SHADE" in stylized lettering, above an ampersand in stylized lettering, above the word "SHORE" in stylized lettering. |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 11, 2024 |
| Primary Code | 018 |
| First Use Anywhere Date | Monday, February 3, 2025 |
| First Use In Commerce Date | Monday, February 3, 2025 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 11, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | Monday, February 3, 2025 |
| First Use In Commerce Date | Monday, February 3, 2025 |
| Party Name | Target Brands, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55403 |
| Party Name | Target Brands, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55403 |
| Party Name | Target Brands, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55403 |
| Event Date | Event Description |
| Monday, March 11, 2024 | NEW APPLICATION ENTERED |
| Thursday, July 18, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, July 18, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, September 23, 2024 | ASSIGNED TO EXAMINER |
| Tuesday, October 1, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 23, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 12, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 12, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 24, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 3, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, June 3, 2025 | TEAS REQUEST TO DIVIDE RECEIVED |
| Monday, November 24, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, June 3, 2025 | DIVISIONAL REQUEST RECEIVED |
| Monday, December 1, 2025 | DIVISIONAL PROCESSING COMPLETE |
| Tuesday, June 3, 2025 | USE AMENDMENT FILED |
| Monday, December 1, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, December 1, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, December 1, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 23, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 23, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |