| Serial Number | 85252465 |
| Word Mark | SHADE |
| Filing Date | Saturday, February 26, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, April 5, 2019 |
| Registration Number | 4200752 |
| Registration Date | Tuesday, September 4, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 14, 2012 |
| Indication of Colors claimed | The color(s) blue, brown, and tan is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the "shade" logo is a gradient of blue fading horizontally, dark navy blue to cobalt blue. The letter "D" in the word "shade" does not connect at the bottom, stylized letter "D". The text is accompanied by a boat helm, also called a boat steering wheel, in brown and tan. The center of the helm is tan and fades to brown with a small stripe of tan circular to the outside edge of the outermost part of the helm. |
| Goods and Services | Cosmetic tanning preparations; Self-tanning preparations |
| Goods and Services | Airbrush skin tanning services for humans for cosmetic purposes; Tanning salons |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 5, 2019 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, February 1, 2011 |
| First Use In Commerce Date | Tuesday, February 1, 2011 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, April 5, 2019 |
| Primary Code | 044 |
| First Use Anywhere Date | Tuesday, February 1, 2011 |
| First Use In Commerce Date | Tuesday, February 1, 2011 |
| Party Name | Shade Cosmetics, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Jose, CA 95132 |
| Party Name | Shade Cosmetics, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Jose, CA 95132 |
| Party Name | Shade Cosmetics, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Jose, CA 95132 |
| Event Date | Event Description |
| Friday, April 5, 2019 | CANCELLED SEC. 8 (6-YR) |
| Monday, September 4, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, September 4, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Friday, July 27, 2012 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Sunday, July 15, 2012 | NOTICE OF ALLOWANCE CANCELLED |
| Friday, July 20, 2012 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Sunday, July 15, 2012 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Tuesday, April 10, 2012 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, February 14, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 14, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 25, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, January 12, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, January 11, 2012 | ASSIGNED TO LIE |
| Wednesday, December 21, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 1, 2011 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, December 1, 2011 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 1, 2011 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 1, 2011 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 1, 2011 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 1, 2011 | NON-FINAL ACTION WRITTEN |
| Tuesday, May 31, 2011 | ASSIGNED TO EXAMINER |
| Thursday, March 10, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, March 9, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Wednesday, March 2, 2011 | NEW APPLICATION ENTERED IN TRAM |