| Serial Number | 86378984 |
| Word Mark | SH SECRETO DE LA HACIENDA SH |
| Filing Date | Wednesday, August 27, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 13, 2022 |
| Registration Number | 4847338 |
| Registration Date | Tuesday, November 3, 2015 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 13, 2015 |
| Description of Mark | The mark consists of the letters "SH" in a stylized font, below which appears the word "SECRETO" in capital letters, and below and between two stylized lines with dots appears the words "DE LA HACIENDA" in smaller font, with an agave plant appearing in the background of the foregoing and the letters "SH" appearing again in large stylized font at the base of the plant. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "SECRETO DE LA HACIENDA" in the mark is "SECRET OF THE ESTATE". |
| Goods and Services | Tequila |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 13, 2022 |
| Primary Code | 033 |
| First Use Anywhere Date | Monday, March 2, 2015 |
| First Use In Commerce Date | Monday, March 2, 2015 |
| Party Name | NOT AVAILABLE |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 01 - Individual |
| Address | LAVEEN, AZ 85339 |
| Party Name | COMERCIALIZADORA DON DEMETRIO, S.A. DE C.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | GUADALAJARA 44840 MX |
| Party Name | COMERCIALIZADORA DON DEMETRIO, S.A. DE C.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | GUADALAJARA 44840 MX |
| Party Name | COMERCIALIZADORA DON DEMETRIO, S.A. DE C.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | GUADALAJARA 44840 MX |
| Event Date | Event Description |
| Friday, May 13, 2022 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, November 3, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, February 13, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, November 3, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, September 26, 2015 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, September 25, 2015 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, September 22, 2015 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, September 9, 2015 | USE AMENDMENT FILED |
| Thursday, September 17, 2015 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, September 9, 2015 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 10, 2015 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 13, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 13, 2015 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 24, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 9, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, December 3, 2014 | ASSIGNED TO LIE |
| Thursday, November 13, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 7, 2014 | EXAMINER'S AMENDMENT ENTERED |
| Friday, November 7, 2014 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, November 7, 2014 | EXAMINERS AMENDMENT E-MAILED |
| Friday, November 7, 2014 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, November 4, 2014 | ASSIGNED TO EXAMINER |
| Thursday, September 11, 2014 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, September 10, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, August 30, 2014 | NEW APPLICATION ENTERED IN TRAM |