
| Serial Number | 98894236 |
| Word Mark | SH HERITAGE INVITATIONAL |
| Filing Date | Tuesday, December 10, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 30, 2026 |
| Registration Number | 8327785 |
| Registration Date | Tuesday, June 30, 2026 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 1, 2025 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Entertainment services in the nature of organizing and conducting motor vehicle races and exhibitions; Organizing, arranging and conducting special events relating to automobiles and vehicles for entertainment purposes; Entertainment services in the nature of automobile shows and exhibitions; Arranging and conducting competitions for automobile shows and exhibitions; Organizing special events that primarily feature automobile shows and exhibitions for entertainment purposes and also providing live entertainment in the form of closed-course driving experiences featuring racing cars and motorsports; Organizing, arranging, and conducting automotive events and shows for entertainment purposes; Entertainment in the nature of motor racing and road rally events; Conducting and organizing motorsports events for entertainment purposes; Arranging and conducting of workshops and seminars in the field of automobiles and motorsports; Entertainment in the nature of competitions in the field of motor racing contests |
| Description of Mark | The mark consists of the stylized wording "HERITAGE" stacked above the stylized wording "INVITATIONAL". All of the foregoing appears below a stylized letter "S" intersecting with a stylized letter "H". |
| NOT AVAILABLE | "INVITATIONAL" |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 10, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, April 3, 2025 |
| First Use In Commerce Date | Thursday, April 3, 2025 |
| Party Name | Speedway Properties Company, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28212 US |
| Party Name | Speedway Properties Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28212 US |
| Party Name | Speedway Properties Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28212 US |
| Event Date | Event Description |
| Tuesday, December 10, 2024 | NEW APPLICATION ENTERED |
| Monday, March 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 24, 2025 | ASSIGNED TO EXAMINER |
| Monday, March 31, 2025 | PRIORITY ACTION WRITTEN |
| Monday, March 31, 2025 | PRIORITY ACTION E-MAILED |
| Monday, March 31, 2025 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Thursday, May 29, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, May 29, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, May 29, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, May 29, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, May 29, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 25, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 1, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 1, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 26, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, February 16, 2026 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, February 18, 2026 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, June 6, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Sunday, February 15, 2026 | SOU EXTENSION 1 FILED |
| Saturday, June 6, 2026 | SOU EXTENSION 1 GRANTED |
| Wednesday, February 18, 2026 | USE AMENDMENT FILED |
| Saturday, June 6, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Sunday, June 7, 2026 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Sunday, June 7, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Sunday, June 7, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 30, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 30, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |