SH HERITAGE INVITATIONAL Trademark
Trademark Overview
On Tuesday, December 10, 2024, a trademark application was filed for SH HERITAGE INVITATIONAL with the United States Patent and Trademark Office. The USPTO has given the SH HERITAGE INVITATIONAL trademark a serial number of 98894236. The federal status of this trademark filing is REGISTERED as of Tuesday, June 30, 2026. This trademark is owned by Speedway Properties Company, LLC. The SH HERITAGE INVITATIONAL trademark is filed in the Education & Entertainment Services category with the following description:
Entertainment services in the nature of organizing and conducting motor vehicle races and exhibitions; Organizing, arranging and conducting special events relating to automobiles and vehicles for entertainment purposes; Entertainment services in the nature of automobile shows and exhibitions; Arranging and conducting competitions for automobile shows and exhibitions; Organizing special events that primarily feature automobile shows and exhibitions for entertainment purposes and also providing live entertainment in the form of closed-course driving experiences featuring racing cars and motorsports; Organizing, arranging, and conducting automotive events and shows for entertainment purposes; Entertainment in the nature of motor racing and road rally events; Conducting and organizing motorsports events for entertainment purposes; Arranging and conducting of workshops and seminars in the field of automobiles and motorsports; Entertainment in the nature of competitions in the field of motor...
General Information
| Serial Number | 98894236 |
| Word Mark | SH HERITAGE INVITATIONAL |
| Filing Date | Tuesday, December 10, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 30, 2026 |
| Registration Number | 8327785 |
| Registration Date | Tuesday, June 30, 2026 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 1, 2025 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Entertainment services in the nature of organizing and conducting motor vehicle races and exhibitions; Organizing, arranging and conducting special events relating to automobiles and vehicles for entertainment purposes; Entertainment services in the nature of automobile shows and exhibitions; Arranging and conducting competitions for automobile shows and exhibitions; Organizing special events that primarily feature automobile shows and exhibitions for entertainment purposes and also providing live entertainment in the form of closed-course driving experiences featuring racing cars and motorsports; Organizing, arranging, and conducting automotive events and shows for entertainment purposes; Entertainment in the nature of motor racing and road rally events; Conducting and organizing motorsports events for entertainment purposes; Arranging and conducting of workshops and seminars in the field of automobiles and motorsports; Entertainment in the nature of competitions in the field of motor racing contests |
| Description of Mark | The mark consists of the stylized wording "HERITAGE" stacked above the stylized wording "INVITATIONAL". All of the foregoing appears below a stylized letter "S" intersecting with a stylized letter "H". |
| NOT AVAILABLE | "INVITATIONAL" |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 10, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, April 3, 2025 |
| First Use In Commerce Date | Thursday, April 3, 2025 |
Trademark Owner History
| Party Name | Speedway Properties Company, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28212
US |
| Party Name | Speedway Properties Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28212
US |
| Party Name | Speedway Properties Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28212
US |
Trademark Events
| Event Date | Event Description |
| Tuesday, December 10, 2024 | NEW APPLICATION ENTERED |
| Monday, March 24, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 24, 2025 | ASSIGNED TO EXAMINER |
| Monday, March 31, 2025 | PRIORITY ACTION WRITTEN |
| Monday, March 31, 2025 | PRIORITY ACTION E-MAILED |
| Monday, March 31, 2025 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Thursday, May 29, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, May 29, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, May 29, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, May 29, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, May 29, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 25, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 1, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 1, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 26, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, February 16, 2026 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, February 18, 2026 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, June 6, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Sunday, February 15, 2026 | SOU EXTENSION 1 FILED |
| Saturday, June 6, 2026 | SOU EXTENSION 1 GRANTED |
| Wednesday, February 18, 2026 | USE AMENDMENT FILED |
| Saturday, June 6, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
| Sunday, June 7, 2026 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Sunday, June 7, 2026 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Sunday, June 7, 2026 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 30, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 30, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
