| Serial Number | 99662729 |
| Word Mark | SGA SHAI GILGEOUS-ALEXANDER |
| Filing Date | Friday, February 20, 2026 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Friday, June 19, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | clothing, namely, tops, bottoms, coats, scarves, gloves, mittens, sleepwear, underwear, swimwear, belts, socks; headwear |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | downloadable mobile application for viewing multimedia content and information in the fields of sports, celebrities, and entertainment; downloadable audiovisual recordings featuring sports, celebrities, and entertainment; downloadable video game software; downloadable photographs, audio, and video recordings in the field of sports, celebrities, and entertainment; decorative magnets; musical recordings; musical sound recordings |
| Goods and Services | all-purpose carrying bags; beach, book, carry-on, duffel, leather, shoulder, tote, and travel bags; fanny packs; backpacks; luggage; luggage tags; toiletry and vanity cases sold empty; wallets; umbrellas. |
| Goods and Services | dolls; stuffed and plush toys; playing cards; Christmas tree ornaments |
| Goods and Services | water bottles sold empty; mugs; glasses |
| Description of Mark | The mark consists of the stylized letters SGA above the words SHAI GILGEOUS-ALEXANDER. |
| Goods and Services | online retail store services featuring clothing and accessories therefor, bags, printed publications, and audiovisual recordings in the fields of sports, celebrities and entertainment; promoting, sponsoring and marketing entertainment and sports events of others |
| Pseudo Mark | SHAI GILGEOUS ALEXANDER SHAI GILGEOUS ALEXANDER |
| Goods and Services | charitable fundraising services; charitable services, namely providing athletic events; charitable foundation services, namely, providing fundraising activities, funding, scholarships and/or financial assistance to underserved communities |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 20, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 20, 2026 |
| Primary Code | 018 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 20, 2026 |
| Primary Code | 021 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 20, 2026 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 20, 2026 |
| Primary Code | 028 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 20, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 20, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Hamilton IP LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | White Plains, NY 10601 US |
| Event Date | Event Description |
| Friday, February 20, 2026 | NEW APPLICATION ENTERED |
| Friday, February 20, 2026 | APPLICATION FILING RECEIPT MAILED |
| Thursday, June 18, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, June 19, 2026 | ASSIGNED TO EXAMINER |