| Serial Number | 73547971 |
| Word Mark | SG SERVICEGARD |
| Filing Date | Monday, July 15, 1985 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, September 14, 2016 |
| Registration Number | 1406099 |
| Registration Date | Tuesday, August 19, 1986 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 27, 1986 |
| Description of Mark | THE MARK CONSISTS OF "SG SERVICEGARD" AND DESIGN. |
| Pseudo Mark | SERVICE GUARD SG SERVICE GUARD SG SERVICEGUARD |
| Goods and Services | ADMINISTERING FOR OTHERS A WARRANTY PROGRAM FOR REPAIR OR REPLACEMENT OF MOTOR VEHICLE COMPONENTS |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 23, 1985 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, November 1, 1977 |
| First Use In Commerce Date | Tuesday, April 16, 1985 |
| Party Name | SERVICEGUARD SYSTEMS, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MORELAND HILLS, OH 44022 |
| Party Name | DEALERS ALLIANCE CORPORATION |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | COLUMBUS, OH 432210185 |
| Party Name | DEALERS ALLIANCE CORPORATION |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | COLUMBUS, OH 432210185 |
| Party Name | DEALERS ALLIANCE CORPORATION |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | COLUMBUS, OH 432210185 |
| Event Date | Event Description |
| Tuesday, October 1, 1985 | ASSIGNED TO EXAMINER |
| Wednesday, October 16, 1985 | NON-FINAL ACTION MAILED |
| Friday, February 28, 1986 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, March 24, 1986 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, April 27, 1986 | NOTICE OF PUBLICATION |
| Tuesday, May 27, 1986 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 19, 1986 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, March 2, 2006 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, June 26, 2006 | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED |
| Wednesday, September 13, 2006 | ASSIGNED TO PARALEGAL |
| Friday, September 22, 2006 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, September 22, 2006 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, October 4, 2006 | CASE FILE IN TICRS |
| Wednesday, August 19, 2015 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, June 15, 2016 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 14, 2016 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Wednesday, September 11, 1991 | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED |
| Thursday, January 16, 1992 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, June 22, 2016 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, September 14, 2016 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 14, 2016 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, September 14, 2016 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Tuesday, August 19, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |