SG Trademark

Trademark Overview


On Tuesday, March 1, 2022, a trademark application was filed for SG with the United States Patent and Trademark Office. The USPTO has given the SG trademark a serial number of 97289274. The federal status of this trademark filing is REGISTERED as of Tuesday, August 1, 2023. This trademark is owned by Sweetgreen, Inc.. The SG trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Restaurant & Hotel Services categories with the following description:

Downloadable software in the nature of a mobile application for viewing restaurant menu and nutritional information, creating user accounts, ordering food, monitoring the status of food orders, finding restaurant locations, accessing information about restaurants and order history, receiving notifications about orders, promotions and discounts, receiving email and push notifications, paying for orders, retrieving special offers, and administration of a customer loyalty program

Restaurant services; catering services
sg

General Information


Serial Number97289274
Word MarkSG
Filing DateTuesday, March 1, 2022
Status700 - REGISTERED
Status DateTuesday, August 1, 2023
Registration Number7124468
Registration DateTuesday, August 1, 2023
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, May 16, 2023

Trademark Statements


Description of MarkThe mark consists of the word "SG" in stylized letters in lime green against a kale green background.
Goods and ServicesDownloadable software in the nature of a mobile application for viewing restaurant menu and nutritional information, creating user accounts, ordering food, monitoring the status of food orders, finding restaurant locations, accessing information about restaurants and order history, receiving notifications about orders, promotions and discounts, receiving email and push notifications, paying for orders, retrieving special offers, and administration of a customer loyalty program
Pseudo MarkSWEET GREEN
Indication of Colors claimedThe color(s) lime green and kale green is/are claimed as a feature of the mark.
Goods and ServicesRestaurant services; catering services

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, March 4, 2022
Primary Code009
First Use Anywhere DateFriday, April 30, 2021
First Use In Commerce DateFriday, April 30, 2021

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, March 4, 2022
Primary Code043
First Use Anywhere DateMonday, May 31, 2021
First Use In Commerce DateMonday, May 31, 2021

Trademark Owner History


Party NameSweetgreen, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90018

Party NameSweetgreen, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90018

Party NameSweetgreen, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90018

Trademark Events


Event DateEvent Description
Tuesday, August 1, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, August 1, 2023REGISTERED-PRINCIPAL REGISTER
Tuesday, May 16, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 16, 2023PUBLISHED FOR OPPOSITION
Wednesday, April 26, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 11, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 21, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 20, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 20, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, January 9, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, January 9, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 9, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, December 19, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 19, 2022NON-FINAL ACTION E-MAILED
Monday, December 19, 2022NON-FINAL ACTION WRITTEN
Tuesday, December 13, 2022ASSIGNED TO EXAMINER
Friday, March 4, 2022NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 4, 2022NEW APPLICATION ENTERED