SETTING THE GOLD STANDARD Trademark

Trademark Overview


On Friday, June 16, 2023, a trademark application was filed for SETTING THE GOLD STANDARD with the United States Patent and Trademark Office. The USPTO has given the SETTING THE GOLD STANDARD trademark a serial number of 98046444. The federal status of this trademark filing is SU - REGISTRATION REVIEW COMPLETE as of Friday, June 13, 2025. This trademark is owned by COFFEE CONCEPTS LLC. The SETTING THE GOLD STANDARD trademark is filed in the Staple Food Products category with the following description:

coffee; coffee-based beverages
setting the gold standard

General Information


Serial Number98046444
Word MarkSETTING THE GOLD STANDARD
Filing DateFriday, June 16, 2023
Status819 - SU - REGISTRATION REVIEW COMPLETE
Status DateFriday, June 13, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 22, 2024

Trademark Statements


Goods and Servicescoffee; coffee-based beverages
Description of MarkThe mark consists of the phrase "SETTING THE GOLD STANDARD" being in a circle set around a fanciful design of a bee wearing a crown.
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, July 20, 2023
Primary Code030
First Use Anywhere DateTuesday, August 8, 2023
First Use In Commerce DateTuesday, August 8, 2023

Trademark Owner History


Party NameCOFFEE CONCEPTS LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSOUTHFIELD, MI 48034

Party NameCOFFEE CONCEPTS LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSOUTHFIELD, MI 48034

Trademark Events


Event DateEvent Description
Tuesday, June 20, 2023NEW APPLICATION ENTERED
Friday, July 21, 2023NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, March 6, 2024NON-FINAL ACTION WRITTEN
Thursday, July 20, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, March 6, 2024ASSIGNED TO EXAMINER
Wednesday, March 6, 2024NON-FINAL ACTION E-MAILED
Wednesday, March 6, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, March 6, 2024NON-FINAL ACTION WRITTEN
Wednesday, March 6, 2024NON-FINAL ACTION E-MAILED
Wednesday, March 6, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, May 16, 2024APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Thursday, May 16, 2024APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Friday, August 30, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 30, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 30, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, August 2, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 2, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 2, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, September 17, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, October 2, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, October 22, 2024PUBLISHED FOR OPPOSITION
Wednesday, March 12, 2025USE AMENDMENT FILED
Wednesday, March 12, 2025TEAS STATEMENT OF USE RECEIVED
Monday, June 9, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, June 13, 2025STATEMENT OF USE PROCESSING COMPLETE
Friday, June 13, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, June 13, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, October 22, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 3, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT