SET THE STANDARD. ESTABLISH THE TONE. Trademark

Trademark Overview


On Thursday, June 4, 2026, a trademark application was filed for SET THE STANDARD. ESTABLISH THE TONE. with the United States Patent and Trademark Office. The USPTO has given the SET THE STANDARD. ESTABLISH THE TONE. trademark a serial number of 99865654. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, June 4, 2026. This trademark is owned by CAAS HOLDING COMPANY INC. The SET THE STANDARD. ESTABLISH THE TONE. trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Computer & Software Services & Scientific Services categories with the following description:

Business consulting services in the fields of office automation, workforce administration and management services, and insurance administration and management services; Consulting services in the fields of legal office operations, contract and document management and legal process optimization

Software for project and case management, billing management, staff management, case and matter management for tax, accounting, legal, insurance, human resources and cybersecurity matters, contract and document management, workflow management, and relationship and vendor management in the fields of tax, accounting, legal, insurance, human resources and cybersecurity matters, human resources management and database integration; Software as a service (SAAS) services featuring software for searching, storing and organizing contracts and documents; Application programming interface (API) software for embedding, connecting, and extending digital contract workflow integration software into third-party software; Providing temporary use of online non-downloadable computer software and Software as a service (SAAS) services featuring software using AI and machine learning algorithms for invoicing, customer communications, managing client intake documents and information, managing documents relat...

Downloadable computer application software for project management, billing management, staff management, case and matter management for tax, accounting, legal, insurance, human resources and cybersecurity matters, contract and document management and digitization, workflow management, management of cybersecurity requirements, vendor management, HR management, database integration, summarizing and analyzing business data, document authentication and tracking to protect against tampering, and searching, storing and organizing contracts and documents; Downloadable software for signing, time stamping and sending legally-binding electronic agreements via a global computer network; Downloadable software for law practice management and administration, invoicing, customer communications, docket information and deadline management, client billing, time tracking for tax, accounting, legal, insurance, human resources and cybersecurity matters, electronic document storage, file organization, elect...
set the standard. establish the tone.

General Information


Serial Number99865654
Word MarkSET THE STANDARD. ESTABLISH THE TONE.
Filing DateThursday, June 4, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateThursday, June 4, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesBusiness consulting services in the fields of office automation, workforce administration and management services, and insurance administration and management services; Consulting services in the fields of legal office operations, contract and document management and legal process optimization
Pseudo MarkSET THE STANDARD ESTABLISH THE TONE
Goods and ServicesSoftware for project and case management, billing management, staff management, case and matter management for tax, accounting, legal, insurance, human resources and cybersecurity matters, contract and document management, workflow management, and relationship and vendor management in the fields of tax, accounting, legal, insurance, human resources and cybersecurity matters, human resources management and database integration; Software as a service (SAAS) services featuring software for searching, storing and organizing contracts and documents; Application programming interface (API) software for embedding, connecting, and extending digital contract workflow integration software into third-party software; Providing temporary use of online non-downloadable computer software and Software as a service (SAAS) services featuring software using AI and machine learning algorithms for invoicing, customer communications, managing client intake documents and information, managing documents related to accounting, tax, and legal, insurance, human resources, and cybersecurity client matters, docket information and deadline management for tax, accounting, legal, insurance, human resources and cybersecurity matters, client billing, time tracking, electronic document storage, file organization, electronically signing and time stamping documents, law practice management and administration; Providing a website featuring temporary use of non-downloadable software for invoicing, customer communications, and for sending, viewing, sharing, editing, negotiating, accepting, executing, managing, tracking, storing, and auditing digital contracts and legally binding electronic agreements via a global computer network; Platform as a Service (PAAS) services featuring computer software platforms for authenticating, sending, viewing, editing, negotiating, accepting, managing, tracking, storing, and auditing digital contracts, legal agreements, and clickwrap acceptance events
Goods and ServicesDownloadable computer application software for project management, billing management, staff management, case and matter management for tax, accounting, legal, insurance, human resources and cybersecurity matters, contract and document management and digitization, workflow management, management of cybersecurity requirements, vendor management, HR management, database integration, summarizing and analyzing business data, document authentication and tracking to protect against tampering, and searching, storing and organizing contracts and documents; Downloadable software for signing, time stamping and sending legally-binding electronic agreements via a global computer network; Downloadable software for law practice management and administration, invoicing, customer communications, docket information and deadline management, client billing, time tracking for tax, accounting, legal, insurance, human resources and cybersecurity matters, electronic document storage, file organization, electronically signing documents, managing client intake documents and information, and managing documents related to accounting, tax, and legal, insurance, human resources, and cybersecurity client matters; Downloadable computer application software for sending, viewing, editing, negotiating, accepting, managing, tracking, storing, and auditing digital contracts, legal agreements, and clickwrap acceptance events; Application programming interface (API) software for embedding, connecting, and extending digital contract workflow integration software into third-party software; Downloadable software in the nature of a mobile application using generative artificial intelligence (AI) and machine learning algorithms for document creation, review and editing; Downloadable software in the nature of a mobile application using generative artificial intelligence (AI) and machine learning algorithms for summarizing, analyzing, and reporting on contracts and documents

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, June 4, 2026
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, June 4, 2026
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, June 4, 2026
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameCAAS HOLDING COMPANY INC
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMesa, AZ 85205
US

Trademark Events


Event DateEvent Description
Thursday, June 4, 2026NEW APPLICATION ENTERED
Thursday, June 4, 2026APPLICATION FILING RECEIPT MAILED