Trademark Overview
On Wednesday, November 27, 2024, a trademark application was filed for SET THE STANDARD with the United States Patent and Trademark Office. The USPTO has given the SET THE STANDARD trademark a serial number of 98875442. The federal status of this trademark filing is RESPONSE AFTER NON-FINAL ACTION - ENTERED as of Thursday, September 4, 2025. This trademark is owned by Laticrete International, Inc.. The SET THE STANDARD trademark is filed in the Environmental Control Instrument Products and Non-Metallic Building Material Products categories with the following description:
Epoxy grout; Adhesive and bonding materials for building purposes, namely, mortar, grout, mastic, and cement for installing tile, brick, stone, and other surface coverings; Plaster for building purposes; Stucco tiles for building purposes; Cement boards for building; Cement and sand mixtures for building purposes; Flooring underlayments; Waterproofing membranes for roofing, floors and walls; Waterproofing membranes for use as a floor underlayment
Pre-formed shower systems and shower products, namely, shower niches in the nature of shower cubicles; Shower pans in the nature of shower bases; Plumbing fittings, namely, shower drains; Shower benches and seats for permanent installation into shower enclosures; Under-floor radiant floor heating system comprised of electric floor heating coils, mat, floor heating thermostat, and an electric wire fault indicator sold together as a unit; Electric floor heating systems, namely, cables, electric mats, and sensors sold as a unit
