SERVING IN HEELS Trademark
Trademark Overview
On Thursday, October 30, 2025, a trademark application was filed for SERVING IN HEELS with the United States Patent and Trademark Office. The USPTO has given the SERVING IN HEELS trademark a serial number of 99470552. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, March 17, 2026. This trademark is owned by AAE Holding Company, Inc.. The SERVING IN HEELS trademark is filed in the Insurance & Financial Services and Restaurant & Hotel Services categories with the following description:
Restaurant services; catering services
Charitable fundraising; preparation of food and meals for those in need; charitable services, namely, coordination of the procurement and distribution of donations of food to organize events to provide free food and meals to those in need
General Information
| Serial Number | 99470552 |
| Word Mark | SERVING IN HEELS |
| Filing Date | Thursday, October 30, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, March 17, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Restaurant services; catering services |
| Description of Mark | The mark consists of the word "SERVING" above the words "in" and "HEELS" in a stylized font. To the left of the wording, there is a figure of a woman's body. The woman is wearing a skirt with a large bow and heels. Above the "ERV" in the wording "SERVING", the woman is carrying a tray with a boxed meal. |
| Goods and Services | Charitable fundraising; preparation of food and meals for those in need; charitable services, namely, coordination of the procurement and distribution of donations of food to organize events to provide free food and meals to those in need |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | AAE Holding Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Los Angeles, CA 93711
US |
Trademark Events
| Event Date | Event Description |
| Thursday, October 30, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, March 10, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 10, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 13, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 17, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 17, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 17, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
