SERVING IN HEELS Trademark
Trademark Overview
On Thursday, October 30, 2025, a trademark application was filed for SERVING IN HEELS with the United States Patent and Trademark Office. The USPTO has given the SERVING IN HEELS trademark a serial number of 99470552. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, October 30, 2025. This trademark is owned by AAE Holding Company, Inc.. The SERVING IN HEELS trademark is filed in the Insurance & Financial Services and Restaurant & Hotel Services categories with the following description:
Restaurant services; catering services
Charitable fundraising; preparation of food and meals for those in need; charitable services, namely, coordination of the procurement and distribution of donations of food to organize events to provide free food and meals to those in need
General Information
| Serial Number | 99470552 |
| Word Mark | SERVING IN HEELS |
| Filing Date | Thursday, October 30, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, October 30, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Restaurant services; catering services |
| Description of Mark | The mark consists of the word "SERVING" above the words "in" and "HEELS" in a stylized font. To the left of the wording, there is a figure of a woman's body. The woman is wearing a skirt with a large bow and heels. Above the "ERV" in the wording "SERVING", the woman is carrying a tray with a boxed meal. |
| Goods and Services | Charitable fundraising; preparation of food and meals for those in need; charitable services, namely, coordination of the procurement and distribution of donations of food to organize events to provide free food and meals to those in need |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | AAE Holding Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Los Angeles, CA 93711 |
Trademark Events
| Event Date | Event Description |
| Thursday, October 30, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 30, 2025 | APPLICATION FILING RECEIPT MAILED |
