SERVING IN HEELS Trademark
Trademark Overview
On Thursday, October 30, 2025, a trademark application was filed for SERVING IN HEELS with the United States Patent and Trademark Office. The USPTO has given the SERVING IN HEELS trademark a serial number of 99470552. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 30, 2026. This trademark is owned by AAE Holding Company, Inc.. The SERVING IN HEELS trademark is filed in the Insurance & Financial Services and Restaurant & Hotel Services categories with the following description:
Restaurant services; catering services; preparation of food and meals for those in need; charitable services, namely, providing food and meals to persons in need through organized events
Charitable fundraising
General Information
| Serial Number | 99470552 |
| Word Mark | SERVING IN HEELS |
| Filing Date | Thursday, October 30, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 30, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 30, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the word "SERVING" above the words "IN" and "HEELS" in a stylized font. To the left of the wording, there is a figure of a woman's body. The woman is wearing a skirt with a large bow and heels. Above the "ERV" in the wording "SERVING", the woman is carrying a tray with a boxed meal. |
| Goods and Services | Restaurant services; catering services; preparation of food and meals for those in need; charitable services, namely, providing food and meals to persons in need through organized events |
| Goods and Services | Charitable fundraising |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 30, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | AAE Holding Company, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Los Angeles, CA 93711
US |
| Party Name | AAE Holding Company, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Los Angeles, CA 93711
US |
Trademark Events
| Event Date | Event Description |
| Thursday, October 30, 2025 | NEW APPLICATION ENTERED |
| Thursday, October 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, March 10, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 10, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 13, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 17, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 17, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, March 17, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, May 29, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 29, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, May 30, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 1, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 24, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 30, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 30, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
