| Serial Number | 99666753 |
| Word Mark | SERVICEUP |
| Filing Date | Tuesday, February 24, 2026 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, June 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Business management and business process outsourcing services in the field of vehicle and fleet repair and maintenance; Business management services for coordinating repair and maintenance of vehicles for rental, last-mile delivery, commercial, public utility, transportation, construction, service-provider, and recreational fleets; Providing an online marketplace and platform connecting fleet operators, insurers, vehicle owners, repair shops, and service providers; Vendor management services for vehicle repair networks, including business optimization for cycle time, cost control, and vendor performance; Business data analysis, intelligence, and reporting services relating to vehicle repair operations and fleet maintenance performance; Administration of programs enabling repair shops to receive, manage, and fulfill fleet repair work orders; Outsourced coordination of vehicle repair and maintenance services for businesses and fleets; Business consulting services relating to fleet repair program design, repair network development, and operational optimization, including AI-assisted analysis; Administration of partner and referral programs for vehicle repair and maintenance services; Business partnership program management connecting channel partners, fleet partners, insurance partners, and mobility partners with repair networks; Business lead generation and referral services for vehicle repair shops and service providers; Business management services for insurance carriers to streamline claim repair operations and policyholder repair workflows |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Software as a service (SaaS) featuring software for managing vehicle repair and maintenance workflows; Providing temporary use of non-downloadable software for fleet repair management, repair shop workflow, and job management, covering intake through repair completion, invoicing, and performance analysis; Providing temporary use of non-downloadable software for centralized workflow management, multi-party communication, automated status tracking, milestone management, trigger-based notifications, and workflow orchestration; Providing temporary use of non-downloadable software for dynamically matching repair events with service providers based on location, specialization, capacity, historical performance metrics, cost parameters, and service level requirements; Providing temporary use of non-downloadable software for monitoring repair facility capacity, throughput, and optimizing allocation of repair events across networks; Providing temporary use of non-downloadable software for comparative performance analysis of repair providers and analysis of vehicle downtime, utilization impact, and operational efficiency; Providing temporary use of non-downloadable artificial intelligence (AI) software for predicting repair cycle times, costs, downtime impact, and operational performance metrics; Providing temporary use of non-downloadable artificial intelligence (AI) software for automated estimate analysis, repair decision support, and enforcement of contractual repair terms, pricing agreements, and operational policies; Hosting an online platform for connecting fleet operators, insurers, insurance carriers, vehicle owners, partners, and third-party platforms with repair shops and service providers; Platform as a service (PaaS) featuring software for repair marketplace operations; Software integration services connecting repair platforms with fleet, insurer, shop, and partner management systems, including application programming interface (API) access and interoperability tools; Technical support services for users and partners of vehicle repair and fleet management software platforms |
| Description of Mark | The mark consists of the stylized wording “SERVICEUP” with a stylized vehicle design incorporated into the letter “S". |
| Goods and Services | Electronic payment processing services for vehicle repair and maintenance transactions; Payment processing services between fleet operators, insurers, vehicle owners, repair facilities, and partners within a vehicle repair ecosystem; Facilitating expedited payments to repair shops and service providers; Financial clearinghouse and reconciliation services for vehicle repair transactions; Invoice processing and payment reconciliation services in the field of vehicle repair and maintenance; Providing financial transaction services integrated with repair workflow software and partner platforms; Providing payment and billing services within a vehicle repair marketplace and partner ecosystem; Artificial intelligence (AI)-assisted fraud detection and anomaly monitoring in vehicle repair billing and payment transactions |
| Pseudo Mark | SERVICE UP |
| Goods and Services | Downloadable and cloud-enabled software for managing vehicle repair and maintenance workflows; Downloadable software and mobile applications for coordinating vehicle repair, body, mechanical, glass, and maintenance services; Downloadable software for fleet repair management across rental, last-mile delivery, commercial, public utility, transportation, construction, service-provider, and recreational vehicle fleets; Downloadable software for repair order creation, estimate review, approvals, status tracking, and full repair lifecycle management from intake through repair execution, completion, invoicing, and performance analysis; Downloadable software for matching vehicles and repair events with repair shops and service providers through a digital marketplace; Downloadable software for vendor sourcing, shop selection, and service provider performance scoring, including comparative analysis of cost, quality, compliance, and cycle time metrics; Downloadable software for repair shop workflow management, job intake, automated scheduling, dispatch, and coordination of vehicle pickup and delivery; Downloadable software for digital communication between fleet operators, repair facilities, insurers, insurance carriers, and service providers; Downloadable software for monitoring repair facility capacity, throughput, and workload distribution, and for optimizing allocation of repair events across networks; Downloadable software for generating repair analytics, benchmarking, downtime analysis, and operational performance metrics; Downloadable software featuring artificial intelligence (AI) for recommending repair vendors, predicting repair duration, costs, downtime impact, and optimizing repair workflows; Downloadable software featuring artificial intelligence (AI) for automated estimate analysis, repair decision support, and enforcement of contractual repair terms, pricing agreements, service level requirements, and operational policies; Downloadable software for partner organizations to refer, submit, and manage vehicle repair events; Downloadable software for use by ecosystem partners to embed and access vehicle repair management functions; Downloadable software for application programming interface (API) access and system-to-system integration with third-party fleet, insurance, rental, telematics, and mobility platforms |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 24, 2026 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 24, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 24, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, February 24, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | ServiceUp, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Campbell, CA 95008 US |
| Event Date | Event Description |
| Tuesday, February 24, 2026 | NEW APPLICATION ENTERED |
| Tuesday, February 24, 2026 | APPLICATION FILING RECEIPT MAILED |
| Monday, June 22, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 22, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, June 23, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, June 23, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, June 23, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 23, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, June 23, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |