| Serial Number | 97010854 |
| Word Mark | SERVICEGUARD |
| Filing Date | Friday, September 3, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 27, 2022 |
| Registration Number | 6858799 |
| Registration Date | Tuesday, September 27, 2022 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 12, 2022 |
| Description of Mark | The mark consists of a shaded rectangle with rounded edges containing the word "Service" in lighter letters followed by the word "Guard" in darker letters. |
| Pseudo Mark | SERVICE GUARD |
| Goods and Services | Insurance administration in the field of HVAC service and equipment warranties; Insurance brokerage in the field of heating, ventilation, and air conditioning; Insurance claims administration; Insurance claims processing in the field of HVAC warranty claims; Insurance consulting in the field of HVAC and home warranty insurance; Insurance information and consultancy; Insurance services, namely, insurance eligibility review and verification and consultation in the HVAC industry; Insurance services, namely, underwriting, issuance and administration of captively held insurance; Consultancy services relating to insurance; Issuance of HVAC work and equipment insurance |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 15, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, May 25, 2021 |
| First Use In Commerce Date | Tuesday, June 1, 2021 |
| Party Name | North American Automotive Group, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Cumming, GA 30041 |
| Party Name | North American Automotive Group, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Cumming, GA 30041 |
| Party Name | North American Automotive Group, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Cumming, GA 30041 |
| Event Date | Event Description |
| Tuesday, September 27, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, September 27, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 12, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 12, 2022 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 22, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, June 8, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 8, 2022 | ASSIGNED TO EXAMINER |
| Saturday, October 16, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, October 15, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, September 7, 2021 | NEW APPLICATION ENTERED IN TRAM |