| Serial Number | 87715411 |
| Word Mark | SERVICE FIRST AUTOMOTIVE CENTERS |
| Filing Date | Monday, December 11, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 14, 2025 |
| Registration Number | 5549381 |
| Registration Date | Tuesday, August 28, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 12, 2018 |
| Description of Mark | The mark consists of the stylized red wording "SERVICE" above the stylized black wording "FIRST" which is above the stylized black wording "AUTOMOTIVE CENTERS". A red and gray incomplete oval entwines and surrounds the word "FIRST". The color white represents background and transparent areas and is not claimed as a feature of the mark. |
| Goods and Services | Automobile repair and maintenance; automotive oil change services; automotive air conditioning apparatus repair; automotive maintenance services, namely, wheel alignment services; diesel engine repair; vehicle brake repair services; vehicle battery repair and replacement services; car washing |
| Indication of Colors claimed | The color(s) red, black and gray is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "SERVICE" AND "AUTOMOTIVE CENTERS" |
| Goods and Services | Motor vehicle inspections; environmental automobile emission testing and inspection services |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 14, 2025 |
| Primary Code | 037 |
| First Use Anywhere Date | Friday, July 1, 2011 |
| First Use In Commerce Date | Friday, July 1, 2011 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 14, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Friday, July 1, 2011 |
| First Use In Commerce Date | Friday, July 1, 2011 |
| Party Name | CALIBER HOLDINGS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | LEWISVILLE, TX 75067 |
| Party Name | Service First Automotive LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lewisville, TX 75057 |
| Party Name | Service First Automotive LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lewisville, TX 75057 |
| Party Name | Service First Automotive LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Lewisville, TX 75057 |
| Event Date | Event Description |
| Thursday, December 21, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, March 22, 2018 | ASSIGNED TO EXAMINER |
| Friday, March 23, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, March 23, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, December 14, 2017 | NEW APPLICATION ENTERED |
| Wednesday, December 20, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, March 23, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, May 7, 2018 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, May 7, 2018 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, April 18, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, April 18, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 19, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, May 7, 2018 | EXAMINERS AMENDMENT E-MAILED |
| Monday, May 7, 2018 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, May 23, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 12, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 28, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 7, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 12, 2018 | PUBLISHED FOR OPPOSITION |
| Thursday, February 11, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, February 11, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, February 11, 2021 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, February 11, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 17, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, August 28, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 14, 2025 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, February 7, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, September 8, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |