| Serial Number | 85413361 |
| Word Mark | SERVE & PROTECT |
| Filing Date | Thursday, September 1, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Sunday, August 21, 2022 |
| Registration Number | 4138335 |
| Registration Date | Tuesday, May 8, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, February 21, 2012 |
| Description of Mark | The mark consists of a fish lying on an oval platter with a wave under the fish, a fork on the left side of the platter, and a knife on the right side of the platter, all above the words "SERVE & PROTECT". |
| Pseudo Mark | SERVE AND PROTECT |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing consumer information on the topic of sustainable seafood practices, overfishing and resource depletion; Promoting public awareness of sustainable seafood practices, overfishing and resource depletion; Association services, namely, promoting sustainable seafood practices and promoting the interests of aquarists and persons interested in marine and freshwater aquatic life and exhibitions and biology and the environment |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 8, 2011 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, August 15, 2011 |
| First Use In Commerce Date | Monday, August 15, 2011 |
| Party Name | Tennessee Aquarium |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Chattanooga, TN 37402 |
| Party Name | Tennessee Aquarium |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Chattanooga, TN 37402 |
| Party Name | Tennessee Aquarium |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Chattanooga, TN 37402 |
| Event Date | Event Description |
| Sunday, August 21, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Sunday, August 21, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Sunday, August 21, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Sunday, August 21, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, March 2, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, May 8, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, January 4, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, January 4, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, January 4, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, December 6, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, May 8, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, February 21, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 1, 2012 | NOTICE OF PUBLICATION |
| Friday, January 13, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, January 13, 2012 | ASSIGNED TO LIE |
| Friday, December 23, 2011 | EXAMINER'S AMENDMENT MAILED |
| Thursday, December 22, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 22, 2011 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, December 22, 2011 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, December 19, 2011 | ASSIGNED TO EXAMINER |
| Friday, September 9, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Thursday, September 8, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, September 5, 2011 | NEW APPLICATION ENTERED IN TRAM |