SERVE GOOD Trademark

Trademark Overview


On Monday, February 10, 2025, a trademark application was filed for SERVE GOOD with the United States Patent and Trademark Office. The USPTO has given the SERVE GOOD trademark a serial number of 99035683. The federal status of this trademark filing is EXAMINERS AMENDMENT - MAILED as of Sunday, June 1, 2025. This trademark is owned by US Foods, Inc.. The SERVE GOOD trademark is filed in the Meat & Processed Food Products, Staple Food Products, Light Beverage Products, Lubricant & Fuel Products, Hand Tool Products, Paper & Printed Material Products, and Houseware & Glass Products categories with the following description:

Agave syrup for use as a natural sweetener; Frozen breads; Sliced bread; Bread buns; Cake; Coffee beans; Ground coffee beans; Coffee-based beverages; Ice cream; Ketchup; Kombucha tea; Muffins; Mustard; Pasta; Tea bags; Tortellini; Mayonnaise; Ravioli; Processed quinoa; Brown rice; Pasta sauce; Pesto sauce; Bread rolls

Handles of wood for hand-operated hand tools; Table knives, forks and spoons of plastic

Pork; Bacon; Frozen fruits; Beef; Chicken breasts; Clams, not live; Eggs; Frozen chicken, namely, breaded chicken breast, chicken strips, and fried white chicken meat; Frozen seafood; Frozen vegetables; Guacamole; Ham; Imitation crab meat; Clam juice; Poultry, namely, chicken and turkey; Sausage meat; Turkey sausages; Milk substitutes; Almond milk; Coconut milk; Oat milk; Cows' milk; Olive oil for food; Vegetable salads; Salami; Shortening

Shopping bags of paper or plastic; Pizza boxes of cardboard; Corrugated board and paper containers; Disposable paper napkins; Packaging containers comprised of paperboard for food and beverages; Paper place mats; Paper towels; Paper tray covers; Tray covers of paper

Chafing dish fuel

Serving platters not of precious metal; Disposable dinnerware, namely, bowls; Cleaning sponges; Drinking straws; Disposable plastic gloves for use in the food service industry; Cleaning pads; Plastic lids for cups; Mop heads; Paper plates and paper cups; Plastic cups; Non-woven disposable textile wipes not impregnated with chemicals or compounds

Fruit beverages and fruit juices
serve good

General Information


Serial Number99035683
Word MarkSERVE GOOD
Filing DateMonday, February 10, 2025
Status647 - EXAMINERS AMENDMENT - MAILED
Status DateSunday, June 1, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesAgave syrup for use as a natural sweetener; Frozen breads; Sliced bread; Bread buns; Cake; Coffee beans; Ground coffee beans; Coffee-based beverages; Ice cream; Ketchup; Kombucha tea; Muffins; Mustard; Pasta; Tea bags; Tortellini; Mayonnaise; Ravioli; Processed quinoa; Brown rice; Pasta sauce; Pesto sauce; Bread rolls
Description of MarkThe mark consists of the stylized stacked wording "SERVE GOOD" with a horizontal line design positioned below the stylized word "GOOD" and a horizontal line design that features three leaf designs above the stylized word "SERVE", all of which is positioned on top of a shaded circle design. The colors black and white represent background, outlining, shading, and transparent areas and are not claimed as features of the mark.
Goods and ServicesHandles of wood for hand-operated hand tools; Table knives, forks and spoons of plastic
Goods and ServicesPork; Bacon; Frozen fruits; Beef; Chicken breasts; Clams, not live; Eggs; Frozen chicken, namely, breaded chicken breast, chicken strips, and fried white chicken meat; Frozen seafood; Frozen vegetables; Guacamole; Ham; Imitation crab meat; Clam juice; Poultry, namely, chicken and turkey; Sausage meat; Turkey sausages; Milk substitutes; Almond milk; Coconut milk; Oat milk; Cows' milk; Olive oil for food; Vegetable salads; Salami; Shortening
Goods and ServicesShopping bags of paper or plastic; Pizza boxes of cardboard; Corrugated board and paper containers; Disposable paper napkins; Packaging containers comprised of paperboard for food and beverages; Paper place mats; Paper towels; Paper tray covers; Tray covers of paper
Goods and ServicesChafing dish fuel
Goods and ServicesServing platters not of precious metal; Disposable dinnerware, namely, bowls; Cleaning sponges; Drinking straws; Disposable plastic gloves for use in the food service industry; Cleaning pads; Plastic lids for cups; Mop heads; Paper plates and paper cups; Plastic cups; Non-woven disposable textile wipes not impregnated with chemicals or compounds
Goods and ServicesFruit beverages and fruit juices

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, February 10, 2025
Primary Code029
First Use Anywhere DateSunday, July 31, 2016
First Use In Commerce DateSunday, July 31, 2016

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, February 10, 2025
Primary Code030
First Use Anywhere DateSunday, July 31, 2016
First Use In Commerce DateSunday, July 31, 2016

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateMonday, February 10, 2025
Primary Code032
First Use Anywhere DateSunday, July 31, 2016
First Use In Commerce DateSunday, July 31, 2016

International Class004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting.
US Class Codes001, 006, 015
Class Status Code6 - Active
Class Status DateMonday, February 10, 2025
Primary Code004
First Use Anywhere DateSunday, July 31, 2016
First Use In Commerce DateSunday, July 31, 2016

International Class008 - Hand tools and implements (hand-operated); cutlery; side arms; razors.
US Class Codes023, 028, 044
Class Status Code6 - Active
Class Status DateMonday, February 10, 2025
Primary Code008
First Use Anywhere DateSunday, July 31, 2016
First Use In Commerce DateSunday, July 31, 2016

International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, February 10, 2025
Primary Code016
First Use Anywhere DateSunday, July 31, 2016
First Use In Commerce DateSunday, July 31, 2016

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateMonday, February 10, 2025
Primary Code021
First Use Anywhere DateSunday, July 31, 2016
First Use In Commerce DateSunday, July 31, 2016

Trademark Owner History


Party NameUS Foods, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressRosemont, IL 60018

Trademark Events


Event DateEvent Description
Monday, February 10, 2025NEW APPLICATION ENTERED
Monday, February 10, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, May 14, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, May 16, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, May 16, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 22, 2025ASSIGNED TO EXAMINER
Sunday, June 1, 2025EXAMINERS AMENDMENT E-MAILED
Sunday, June 1, 2025EXAMINERS AMENDMENT -WRITTEN
Sunday, June 1, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Sunday, June 1, 2025EXAMINER'S AMENDMENT ENTERED