| Serial Number | 99035683 |
| Word Mark | SERVE GOOD |
| Filing Date | Monday, February 10, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 30, 2025 |
| Registration Number | 7968918 |
| Registration Date | Tuesday, September 30, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 12, 2025 |
| Goods and Services | Agave syrup for use as a natural sweetener; Frozen breads; Sliced bread; Bread buns; Cake; Coffee beans; Ground coffee beans; Coffee-based beverages; Ice cream; Ketchup; Kombucha tea; Muffins; Mustard; Pasta; Tea bags; Tortellini; Mayonnaise; Ravioli; Processed quinoa; Brown rice; Pasta sauce; Pesto sauce; Bread rolls |
| Description of Mark | The mark consists of the stylized stacked wording "SERVE GOOD" with a horizontal line design positioned below the stylized word "GOOD" and a horizontal line design that features three leaf designs above the stylized word "SERVE", all of which is positioned on top of a shaded circle design. The colors black and white represent background, outlining, shading, and transparent areas and are not claimed as features of the mark. |
| Goods and Services | Handles of wood for hand-operated hand tools; Table knives, forks and spoons of plastic |
| Goods and Services | Pork; Bacon; Frozen fruits; Beef; Chicken breasts; Clams, not live; Eggs; Frozen chicken, namely, breaded chicken breast, chicken strips, and fried white chicken meat; Frozen seafood; Frozen vegetables; Guacamole; Ham; Imitation crab meat; Clam juice; Poultry, namely, chicken and turkey; Sausage meat; Turkey sausages; Milk substitutes; Almond milk; Coconut milk; Oat milk; Cows' milk; Olive oil for food; Vegetable salads; Salami; Shortening |
| Goods and Services | Shopping bags of paper or plastic; Pizza boxes of cardboard; Corrugated board and paper containers; Disposable paper napkins; Packaging containers comprised of paperboard for food and beverages; Paper place mats; Paper towels; Paper tray covers; Tray covers of paper |
| Goods and Services | Chafing dish fuel |
| Goods and Services | Fruit beverages and fruit juices |
| Goods and Services | Serving platters not of precious metal; Disposable dinnerware, namely, bowls; Cleaning sponges; Drinking straws; Disposable plastic gloves for use in the food service industry; Cleaning pads; Plastic lids for cups; Mop heads; Paper plates and paper cups; Plastic cups; Non-woven disposable textile wipes not impregnated with chemicals or compounds |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 10, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | Sunday, July 31, 2016 |
| First Use In Commerce Date | Sunday, July 31, 2016 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 10, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Sunday, July 31, 2016 |
| First Use In Commerce Date | Sunday, July 31, 2016 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 10, 2025 |
| Primary Code | 004 |
| First Use Anywhere Date | Sunday, July 31, 2016 |
| First Use In Commerce Date | Sunday, July 31, 2016 |
| International Class | 008 - Hand tools and implements (hand-operated); cutlery; side arms; razors. |
| US Class Codes | 023, 028, 044 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 10, 2025 |
| Primary Code | 008 |
| First Use Anywhere Date | Sunday, July 31, 2016 |
| First Use In Commerce Date | Sunday, July 31, 2016 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 10, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Sunday, July 31, 2016 |
| First Use In Commerce Date | Sunday, July 31, 2016 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 10, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | Sunday, July 31, 2016 |
| First Use In Commerce Date | Sunday, July 31, 2016 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, February 10, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, July 31, 2016 |
| First Use In Commerce Date | Sunday, July 31, 2016 |
| Party Name | US Foods, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Rosemont, IL 60018 |
| Party Name | US Foods, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Rosemont, IL 60018 |
| Party Name | US Foods, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rosemont, IL 60018 |
| Event Date | Event Description |
| Monday, February 10, 2025 | NEW APPLICATION ENTERED |
| Monday, February 10, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, May 14, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, May 16, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, May 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, May 22, 2025 | ASSIGNED TO EXAMINER |
| Sunday, June 1, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Sunday, June 1, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Sunday, June 1, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Sunday, June 1, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, July 1, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 6, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 12, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 12, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 30, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, September 30, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |