| Serial Number | 99332824 |
| Word Mark | SERVE FIRST. |
| Filing Date | Tuesday, August 12, 2025 |
| Status | 653 - SUSPENSION LETTER - MAILED |
| Status Date | Tuesday, February 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Pseudo Mark | SERVE FIRST |
| Goods and Services | Application service provider (ASP) featuring online non-downloadable software tools for B2B client engagement and relationship management; Computer software consulting; Design and development of computer software for feedback collection and experience tracking; Design and development of computer software; Development and maintenance of computer software for AI-driven insights and business intelligence; Hosting of software for use in customer experience analytics and account planning; Information technology consulting services; Platform as a Service (PaaS) featuring software platforms providing online non-downloadable software workflow tools, compliance checklists, and operational dashboards; Platform as a Service (PaaS) featuring software platforms for digitizing business reviews and client relationship management; Providing online non-downloadable software for conducting reviews, collecting feedback, and tracking customer loyalty; Software as a Service (SaaS) featuring software for collecting, managing, analysing and reporting customer and employee feedback; Software development, programming and implementation; Technology consultation in the field of artificial intelligence; Provision of online non-downloadable software featuring business data dashboards and benchmarking tools for client experience and service analysis |
| Goods and Services | Downloadable software using artificial intelligence for answering and routing customer correspondence, managing customer enquiries, capturing and analysing customer information and feedback, recommending activities and creating tasks and scheduling appointments for businesses; Downloadable collaboration software platforms for enabling businesses and teams to manage customer interactions, share customer data, monitor service performance, and collaborate on customer service workflows and integrating with other customer based software; Downloadable computer software for customer relationship management (CRM), call analytics, feedback analysis, performance reporting, and business analytics in the field of customer service and customer experience management; Downloadable data analytics software for use in customer experience management and operational performance evaluation; Downloadable software and mobile applications for collecting, managing, analysing and reporting customer and employee feedback; Downloadable software for asset tracking, workflow management and task assignment; Downloadable software for conducting audits, inspections, and compliance checks; Downloadable software for use in electronic terminals for survey processing, response analysis and reporting; Electronic feedback terminals and touchscreen devices, namely, interactive touchscreen kiosks and touchscreen tablets, for capturing real-time customer feedback and service ratings; Downloadable computer software development tools |
| Description of Mark | The mark consists of a circular free form shape in shades of purple with the wording serve first appearing inside the shape in lower case letters in white with a black period appearing outside of the shape. |
| Goods and Services | Advisory services relating to data processing; Business advisory and consultancy services relating to customer experience, service quality, employee engagement and operational performance; Business consultancy and analysis relating to customer experience, service quality, and brand performance; Business consultancy services; Business data analysis and benchmarking services; Business evaluations and audits in the fields of customer service, brand performance and operational delivery; Business management consultancy and support services for improving client retention and customer engagement; Compilation, processing and analysis of business data relating to customer satisfaction, feedback and compliance; Customer relationship management; Market research services regarding customer loyalty; Providing business intelligence services |
| Indication of Colors claimed | The color(s) lavender, purple, white, black is/are claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 12, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 12, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 12, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Serve First CX Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 24 - NOT AVAILABLE |
| Address | Milton Keynes MK9 1FH GB |
| Event Date | Event Description |
| Tuesday, August 12, 2025 | NEW APPLICATION ENTERED |
| Tuesday, August 12, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, December 23, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 23, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Sunday, December 28, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 30, 2025 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 30, 2025 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 30, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, February 23, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, February 23, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, February 23, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 24, 2026 | SUSPENSION LETTER WRITTEN |
| Tuesday, February 24, 2026 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, February 24, 2026 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |