| Serial Number | 85217182 |
| Word Mark | SERVE |
| Filing Date | Thursday, January 13, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 23, 2018 |
| Registration Number | 4129517 |
| Registration Date | Tuesday, April 17, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 8, 2011 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of 4 Swirls in the shape of a circle over the word "SERVE". |
| Goods and Services | Apparatus for processing point-of-sale transactions, namely, magnetically-encoded stored value and debit cards; magnetically-encoded, machine-readable, bar-coded, stored value and debit cards; magnetically-encoded identifying cards |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 23, 2018 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, March 28, 2011 |
| First Use In Commerce Date | Monday, March 28, 2011 |
| Party Name | American Express Marketing & Development Corp. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10285 |
| Party Name | American Express Marketing & Development Corp. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10285 |
| Party Name | American Express Marketing & Development Corp. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10285 |
| Event Date | Event Description |
| Friday, November 23, 2018 | CANCELLED SEC. 8 (6-YR) |
| Monday, April 17, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, April 17, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 13, 2012 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Saturday, March 10, 2012 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, March 2, 2012 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, March 2, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, March 2, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, February 15, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, January 23, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, January 23, 2012 | NON-FINAL ACTION E-MAILED |
| Monday, January 23, 2012 | SU - NON-FINAL ACTION - WRITTEN |
| Friday, January 20, 2012 | ASSIGNED TO EXAMINER |
| Monday, December 5, 2011 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, November 30, 2011 | USE AMENDMENT FILED |
| Wednesday, November 30, 2011 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, November 23, 2011 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, November 22, 2011 | EXTENSION 1 GRANTED |
| Thursday, November 3, 2011 | EXTENSION 1 FILED |
| Tuesday, November 22, 2011 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, November 16, 2011 | EXTENSION RECEIVED WITH TEAS PETITION |
| Wednesday, November 16, 2011 | PETITION TO REVIVE-GRANTED |
| Wednesday, November 16, 2011 | TEAS PETITION TO REVIVE RECEIVED |
| Tuesday, May 3, 2011 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 8, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 8, 2011 | PUBLISHED FOR OPPOSITION |
| Friday, January 28, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, January 28, 2011 | ASSIGNED TO LIE |
| Thursday, January 20, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, January 20, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, January 19, 2011 | ASSIGNED TO EXAMINER |
| Wednesday, January 19, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, January 17, 2011 | NEW APPLICATION ENTERED IN TRAM |