| Serial Number | 85217177 |
| Word Mark | SERVE |
| Filing Date | Thursday, January 13, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 16, 2022 |
| Registration Number | 4110050 |
| Registration Date | Tuesday, March 6, 2012 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 8, 2011 |
| Description of Mark | The mark consists of 4 Swirls in a circle design next to the word "SERVE". |
| Goods and Services | Apparatus for processing point-of-sale transactions, namely, magnetically-encoded stored value and debit cards; magnetically-encoded, machine-readable, bar-coded, stored value and debit cards; magnetically-encoded identifying cards |
| Goods and Services | Providing electronic transmission of stored value and debit card and online account payment data via a global computer network |
| Goods and Services | Financial services, namely, credit and charge card services, consumer stored value and debit card transaction processing services; providing electronic processing of stored value and debit card transactions and providing electronic payments via a global computer network; financial services, namely, electronic processing, verification, and settlement of sales transactions using online accounts; stored value and debit card transaction verification and settlement services; electronic payment processing services, namely, electronic processing of stored value and debit card and online account payment data; stored value and debit card services; providing financial information via a global computer network; and consultation services related to the foregoing |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 16, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, March 28, 2011 |
| First Use In Commerce Date | Monday, March 28, 2011 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 16, 2022 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, March 28, 2011 |
| First Use In Commerce Date | Monday, March 28, 2011 |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 16, 2022 |
| Primary Code | 038 |
| First Use Anywhere Date | Monday, March 28, 2011 |
| First Use In Commerce Date | Monday, March 28, 2011 |
| Party Name | AMERICAN EXPRESS PREPAID CARD MANAGEMENT CORPORATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | PHOENIX, AZ 85027 |
| Party Name | AMERICAN EXPRESS TRAVEL RELATED SERVICES COMPANY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10285 |
| Party Name | American Express Marketing & Development Corp. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10285 |
| Party Name | American Express Marketing & Development Corp. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10285 |
| Party Name | American Express Marketing & Development Corp. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10285 |
| Event Date | Event Description |
| Friday, September 16, 2022 | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 |
| Saturday, March 6, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, December 25, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, October 16, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 6, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Saturday, February 3, 2018 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, February 3, 2018 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, February 3, 2018 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, January 18, 2018 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, January 18, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, March 6, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, March 6, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, January 28, 2012 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, January 27, 2012 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Monday, January 23, 2012 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, January 20, 2012 | ASSIGNED TO EXAMINER |
| Monday, December 5, 2011 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, November 30, 2011 | USE AMENDMENT FILED |
| Wednesday, November 30, 2011 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, November 23, 2011 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, November 22, 2011 | SOU EXTENSION 1 GRANTED |
| Thursday, November 3, 2011 | SOU EXTENSION 1 FILED |
| Tuesday, November 22, 2011 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, November 16, 2011 | EXTENSION RECEIVED WITH TEAS PETITION |
| Wednesday, November 16, 2011 | PETITION TO REVIVE-GRANTED |
| Wednesday, November 16, 2011 | TEAS PETITION TO REVIVE RECEIVED |
| Tuesday, May 3, 2011 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 8, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 8, 2011 | PUBLISHED FOR OPPOSITION |
| Friday, January 28, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, January 28, 2011 | ASSIGNED TO LIE |
| Thursday, January 20, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, January 20, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, January 19, 2011 | ASSIGNED TO EXAMINER |
| Wednesday, January 19, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, January 17, 2011 | NEW APPLICATION ENTERED IN TRAM |