| Serial Number | 90159283 |
| Word Mark | SEROTA'S UNDERARM BALM |
| Filing Date | Friday, September 4, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 9, 2021 |
| Registration Number | 6550609 |
| Registration Date | Tuesday, November 9, 2021 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 24, 2021 |
| Indication of Colors claimed | The color(s) dark brown and white is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "BALM" |
| Description of Mark | The mark consists of the word "SEROTA'S" in white text and in all uppercase in an arc, the words "UNDERARM BALM" in white text and in all uppercase, one word per line, center-justified. All of the foregoing appears on a dark brown background. |
| Goods and Services | Deodorant for personal use; Personal deodorants |
| Name/Portrait Description and/or Consent Statement | The name(s), portrait(s), and/or signature(s) shown in the mark identifies Lauren Serota, whose consent(s) to register is made of record. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, October 8, 2020 |
| Primary Code | 003 |
| First Use Anywhere Date | Wednesday, January 14, 2015 |
| First Use In Commerce Date | Thursday, February 19, 2015 |
| Party Name | NEW VINEGAR LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austin, TX 78702 |
| Party Name | NEW VINEGAR LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austin, TX 78702 |
| Party Name | NEW VINEGAR LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austin, TX 78702 |
| Event Date | Event Description |
| Tuesday, November 9, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 24, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 24, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 4, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 20, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 19, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 19, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, July 19, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, January 21, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, January 21, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, January 21, 2021 | NON-FINAL ACTION WRITTEN |
| Tuesday, January 12, 2021 | ASSIGNED TO EXAMINER |
| Friday, October 9, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 8, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, September 8, 2020 | NEW APPLICATION ENTERED IN TRAM |