| Serial Number | 90377320 |
| Word Mark | SERO |
| Filing Date | Saturday, December 12, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 28, 2021 |
| Registration Number | 6499308 |
| Registration Date | Tuesday, September 28, 2021 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 13, 2021 |
| Goods and Services | Pizza |
| Description of Mark | The mark consists of a red circle that appears beaten on its upper right area inside of which appears the word "SERO" in stylized letters in color white. Three small white leaf like figures appear above the letter "E". Eleven red dots and four-sided figures appear spewing from the upper right hand area of the circle. |
| Indication of Colors claimed | The color(s) red and white is/are claimed as a feature of the mark. |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, February 20, 2021 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Smart Food World Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | London SW73SS GB |
| Party Name | Smart Food World Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | London SW73SS GB |
| Party Name | Smart Food World Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | London SW73SS GB |
| Event Date | Event Description |
| Saturday, February 20, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 23, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, December 16, 2020 | NEW APPLICATION ENTERED |
| Friday, June 4, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, June 8, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 23, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 13, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 13, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 28, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 22, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, April 22, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 22, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |