| Serial Number | 87468279 |
| Word Mark | SERIOUS SCIENCE. SAFE. SIMPLE. |
| Filing Date | Tuesday, May 30, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 21, 2025 |
| Registration Number | 5562066 |
| Registration Date | Tuesday, September 11, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 31, 2017 |
| Goods and Services | Anti-plaque dental coating preparation for pets in the form of a liquid concentrate that is added to pets' drinking water |
| Goods and Services | Non-medicated dental care products for companion animals, namely, toothpaste, topical spray for teeth, topical gel for teeth and topical wipes for teeth |
| NOT AVAILABLE | "SAFE" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 21, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, January 18, 2018 |
| First Use In Commerce Date | Thursday, January 18, 2018 |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 21, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | Tuesday, January 16, 2018 |
| First Use In Commerce Date | Tuesday, January 16, 2018 |
| Party Name | DENTALICIOUS,LLC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | MALIBU, CA 90265 |
| Party Name | POWER PLAY LLC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | AGOURA HILLS, CA 913012036 |
| Party Name | Healthymouth, LLC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Malibu, CA 90265 |
| Party Name | Healthymouth, LLC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Malibu, CA 90265 |
| Party Name | Healthymouth, LLC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Malibu, CA 90265 |
| Event Date | Event Description |
| Friday, June 2, 2017 | NEW APPLICATION ENTERED |
| Tuesday, June 6, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 29, 2017 | ASSIGNED TO EXAMINER |
| Thursday, August 31, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, August 31, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, August 31, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, August 31, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, September 7, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 19, 2017 | ASSIGNED TO LIE |
| Friday, September 22, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, October 11, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 31, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 31, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 26, 2017 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, June 25, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Monday, June 25, 2018 | USE AMENDMENT FILED |
| Tuesday, July 17, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, July 17, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, August 7, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, August 8, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 11, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 5, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 22, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, September 11, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 21, 2025 | CANCELLED SEC. 8 (6-YR) |