SEPARATION IS NATURAL - SHAKE IT UP! Trademark

Trademark Overview


On Thursday, December 18, 2008, a trademark application was filed for SEPARATION IS NATURAL - SHAKE IT UP! with the United States Patent and Trademark Office. The USPTO has given the SEPARATION IS NATURAL - SHAKE IT UP! trademark a serial number of 77635736. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, July 17, 2020. This trademark is owned by Odwalla, Inc.. The SEPARATION IS NATURAL - SHAKE IT UP! trademark is filed in the Light Beverage Products category with the following description:

Soy-based beverages not being milk substitutes
separation is natural - shake it up!

General Information


Serial Number77635736
Word MarkSEPARATION IS NATURAL - SHAKE IT UP!
Filing DateThursday, December 18, 2008
Status800 - REGISTERED AND RENEWED
Status DateFriday, July 17, 2020
Registration Number3796805
Registration DateTuesday, June 1, 2010
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 21, 2009

Trademark Statements


Goods and ServicesSoy-based beverages not being milk substitutes

Classification Information


International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateMonday, December 22, 2008
Primary Code032
First Use Anywhere DateThursday, March 31, 2005
First Use In Commerce DateThursday, March 31, 2005

Trademark Owner History


Party NameFULL SAIL IP BRANDCO 1, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWESTPORT, CT 06880

Party NameOdwalla, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Leandro, CA 94577

Party NameOdwalla, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressHalf Moon Bay, CA 94019

Party NameOdwalla, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressHalf Moon Bay, CA 94019

Trademark Events


Event DateEvent Description
Monday, July 31, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 31, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 31, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, July 31, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, July 31, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 10, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, July 17, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, July 17, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, July 17, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, July 16, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, May 12, 2020TEAS SECTION 8 & 9 RECEIVED
Saturday, June 1, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Saturday, May 28, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, May 28, 2016REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, May 28, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 18, 2016TEAS SECTION 8 & 15 RECEIVED
Tuesday, June 1, 2010REGISTERED-PRINCIPAL REGISTER
Thursday, April 29, 2010NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, April 28, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Wednesday, April 28, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, April 22, 2010STATEMENT OF USE PROCESSING COMPLETE
Monday, April 19, 2010USE AMENDMENT FILED
Monday, April 19, 2010TEAS STATEMENT OF USE RECEIVED
Friday, April 2, 2010NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, April 1, 2010SOU EXTENSION 1 GRANTED
Thursday, January 14, 2010SOU EXTENSION 1 FILED
Thursday, April 1, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, February 24, 2010EXTENSION RECEIVED WITH TEAS PETITION
Wednesday, February 24, 2010PETITION TO REVIVE-GRANTED
Wednesday, February 24, 2010TEAS PETITION TO REVIVE RECEIVED
Tuesday, February 16, 2010ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Monday, February 15, 2010ABANDONMENT - NO USE STATEMENT FILED
Tuesday, July 14, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 21, 2009PUBLISHED FOR OPPOSITION
Wednesday, April 1, 2009NOTICE OF PUBLICATION
Monday, March 16, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, March 16, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 20, 2009EXAMINER'S AMENDMENT ENTERED
Friday, February 20, 2009NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, February 20, 2009EXAMINERS AMENDMENT E-MAILED
Friday, February 20, 2009EXAMINERS AMENDMENT -WRITTEN
Thursday, February 19, 2009PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, February 19, 2009WITHDRAWN FROM PUB - EXAMINING ATTORNEY REQUEST
Thursday, February 12, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, February 12, 2009ASSIGNED TO LIE
Tuesday, February 3, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, January 29, 2009ASSIGNED TO EXAMINER
Monday, December 22, 2008NEW APPLICATION ENTERED