SEÑOR RICO SINCE 1989 Trademark
Trademark Overview
On Friday, January 30, 2026, a trademark application was filed for SEÑOR RICO SINCE 1989 with the United States Patent and Trademark Office. The USPTO has given the SEÑOR RICO SINCE 1989 trademark a serial number of 99624795. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Tuesday, June 2, 2026. This trademark is owned by Novus Foods, LLC. The SEÑOR RICO SINCE 1989 trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:
Yogurt; Yogurt drinks; Nut-based snack bars
Dessert puddings; Custards; Flan; Cakes; Cereal-based snack bars; Flavored and sweetened gelatins
General Information
| Serial Number | 99624795 |
| Word Mark | SEÑOR RICO SINCE 1989 |
| Filing Date | Friday, January 30, 2026 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Tuesday, June 2, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of the Spanish wording Senor Rico in the mark is Mr. Delicious. |
| Goods and Services | Yogurt; Yogurt drinks; Nut-based snack bars |
| Pseudo Mark | SENOR RICO SINCE ONE NINE EIGHT NINE |
| Pseudo Mark | SENOR RICO SINCE NINETEEN EIGHTY-NINE |
| Description of Mark | The mark consists of the word "SENOR" over the word "RICO" in script over the wording "SINCE 1989" in stylized print. |
| Goods and Services | Dessert puddings; Custards; Flan; Cakes; Cereal-based snack bars; Flavored and sweetened gelatins |
| Pseudo Mark | MR. DELICIOUS SINCE 1989 |
| Pseudo Mark | SENOR RICO SINCE 1989 |
| Pseudo Mark | MISTER DELICIOUS SINCE 1989 |
| Pseudo Mark | SENOR RICO SINCE ONE THOUSAND NINE HUNDRED EIGHTY-NINE |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 30, 2026 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, January 30, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Novus Foods, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Cincinnati, OH 45249
US |
Trademark Events
| Event Date | Event Description |
| Friday, January 30, 2026 | NEW APPLICATION ENTERED |
| Friday, January 30, 2026 | APPLICATION FILING RECEIPT MAILED |
| Sunday, May 24, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, May 24, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, May 28, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, June 2, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 2, 2026 | NON-FINAL ACTION E-MAILED |
| Tuesday, June 2, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
