| Serial Number | 87591261 |
| Word Mark | SENTRY SMARTBEN |
| Filing Date | Thursday, August 31, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Wednesday, June 25, 2025 |
| Registration Number | 5412984 |
| Registration Date | Tuesday, February 27, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 12, 2017 |
| Goods and Services | [ Educational services, namely, providing on-line instructional resources, interactive video tutorials and decision making tools in the nature of cost calculators in the field of employee benefits; Providing a website featuring resources, namely, a website featuring primarily non-downloadable publications in the nature of guides, summaries, descriptions, comparisons, instructional videos, interactive question and answer guides in the field of employee benefits plans and also featuring non-downloadable software for providing real-time benefit information, including benefit elections, deductible calculations, out of pocket maximum calculations, co-pay and related consumer cost estimates, and pharmacy information ] |
| Description of Mark | The mark consists of an arched entry and roof design followed by the word "SENTRY", all above the term "SmartBen". |
| Pseudo Mark | SENTRY SMART BEN |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | [ Customer service management for others ] |
| Goods and Services | Providing a website featuring resources, namely, non-downloadable software for employers to administer benefit programs ; Providing an online non-downloadable Internet-based system application featuring technology enabling users to select benefit programs, administer benefit programs, and communicate benefit-related information to employers, employees, insurance carriers, payroll providers and other third-parties; Software as a service (SAAS) services featuring software for human resource information management; Software as a service (SAAS) services featuring software for administration, communication, compliance and decision support concerning employee benefit programs |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Wednesday, June 25, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Wednesday, June 25, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Wednesday, June 25, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | Thursday, January 1, 2015 |
| First Use In Commerce Date | Thursday, January 1, 2015 |
| Party Name | Hodges-Mace, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30328 |
| Party Name | Hodges-Mace, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30328 |
| Party Name | Hodges-Mace, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30328 |
| Event Date | Event Description |
| Monday, September 4, 2017 | NEW APPLICATION ENTERED |
| Friday, September 8, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 9, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, October 17, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, October 16, 2017 | ASSIGNED TO EXAMINER |
| Tuesday, October 17, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, October 17, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 17, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, October 18, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, October 30, 2017 | ASSIGNED TO LIE |
| Tuesday, December 12, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 12, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, February 27, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, March 2, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, November 22, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 27, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 18, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, May 13, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, March 2, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, March 2, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, March 2, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 2, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 13, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, September 3, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, September 4, 2024 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Friday, October 11, 2024 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Thursday, December 5, 2024 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 |
| Wednesday, June 25, 2025 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, June 25, 2025 | NOTICE OF CANCELLATION SEC. 8 EMAILED |