SELF-PORTRAIT Trademark
Trademark Overview
On Friday, October 31, 2025, a trademark application was filed for SELF-PORTRAIT with the United States Patent and Trademark Office. The USPTO has given the SELF-PORTRAIT trademark a serial number of 79439793. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Wednesday, May 6, 2026. This trademark is owned by Self-Portrait IP Limited. The SELF-PORTRAIT trademark is filed in the Cosmetics & Cleaning Products, Computer & Software Products & Electrical & Scientific Products, Advertising, and Business and Retail Services categories with the following description:
Cosmetics; non-medicated toiletry preparations; make-up; foundation make-up; concealer make-up; make-up powder; blush make-up; bronze make-up; eye shadow; eye pencils; eye liners; mascara; lipstick; lip gloss; lip pencils; lip liner; lip balm; perfumes; fragrances; eau de parfum; eau de toilette; eau de cologne; aftershave; personal deodorants; body creams, lotions and oils; non-medicated skin care preparations, namely, body mist; non-medicated skin care creams, lotions and oils; non-mediated soaps; hair shampoos, conditioners, sprays and gels; nail polish; nail cream; artificial nails; tanning, sun protection and after-sun creams, lotions and oils; make-up remover; shaving preparations; room fragrances; dentifrices; cosmetics for animals
Retail online ordering services, retail store services, and online retail store services connected with the sale of cosmetics, toiletries, make-up, perfumes, fragrances, body care products, skin care products, eyeglasses, sunglasses, jewellery, watches, handbags, purses, travel luggage, wallets, clothing, footwear and headwear; advertising; business management assistance; import-export agencies; sales promotion for others; personnel management consultancy; relocation services for businesses; administrative processing of purchase orders; book-keeping and accounting; rental of vending machines; sponsorship search; rental of sales stands; organisation of exhibitions for commercial or advertising purposes; organisation of fashion shows for promotional purposes
Eyeglasses; sunglasses; sports goggles; cases for eyeglasses, sunglasses and sports goggles; mobile phones; smart phones; bags, cases, covers and holders for portable computers, MP3 players, mobile phones, smart phones, tablets and other handheld electronic devices; mouse mats
General Information
| Serial Number | 79439793 |
| Word Mark | SELF-PORTRAIT |
| Filing Date | Friday, October 31, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, May 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Cosmetics; non-medicated toiletry preparations; make-up; foundation make-up; concealer make-up; make-up powder; blush make-up; bronze make-up; eye shadow; eye pencils; eye liners; mascara; lipstick; lip gloss; lip pencils; lip liner; lip balm; perfumes; fragrances; eau de parfum; eau de toilette; eau de cologne; aftershave; personal deodorants; body creams, lotions and oils; non-medicated skin care preparations, namely, body mist; non-medicated skin care creams, lotions and oils; non-mediated soaps; hair shampoos, conditioners, sprays and gels; nail polish; nail cream; artificial nails; tanning, sun protection and after-sun creams, lotions and oils; make-up remover; shaving preparations; room fragrances; dentifrices; cosmetics for animals |
| Goods and Services | Retail online ordering services, retail store services, and online retail store services connected with the sale of cosmetics, toiletries, make-up, perfumes, fragrances, body care products, skin care products, eyeglasses, sunglasses, jewellery, watches, handbags, purses, travel luggage, wallets, clothing, footwear and headwear; advertising; business management assistance; import-export agencies; sales promotion for others; personnel management consultancy; relocation services for businesses; administrative processing of purchase orders; book-keeping and accounting; rental of vending machines; sponsorship search; rental of sales stands; organisation of exhibitions for commercial or advertising purposes; organisation of fashion shows for promotional purposes |
| Pseudo Mark | SELF PORTRAIT |
| Goods and Services | Eyeglasses; sunglasses; sports goggles; cases for eyeglasses, sunglasses and sports goggles; mobile phones; smart phones; bags, cases, covers and holders for portable computers, MP3 players, mobile phones, smart phones, tablets and other handheld electronic devices; mouse mats |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 29, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 29, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 29, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Self-Portrait IP Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | HK |
Trademark Events
| Event Date | Event Description |
| Thursday, December 18, 2025 | SN ASSIGNED FOR SECT 66A SUBSEQ DESIG FROM IB |
| Monday, December 29, 2025 | LIMITATION FROM ORIGINAL APPLICATION ENTERED |
| Tuesday, December 30, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, March 16, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, March 24, 2026 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 25, 2026 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, May 6, 2026 | REFUSAL PROCESSED BY MPU |
| Wednesday, May 6, 2026 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Thursday, May 28, 2026 | REFUSAL PROCESSED BY IB |
