SELF B. Trademark

Trademark Overview


On Wednesday, September 4, 2024, a trademark application was filed for SELF B. with the United States Patent and Trademark Office. The USPTO has given the SELF B. trademark a serial number of 98733857. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Tuesday, January 13, 2026. This trademark is owned by INOVI COSMETICOS LTDA. The SELF B. trademark is filed in the Cosmetics & Cleaning Products, Advertising and Business and Retail Services categories with the following description:

electronic commerce services, namely, online retail store services featuring cosmetics, essential oils, and perfumery products

Cosmetics; Cosmetic creams; Skin lightening creams; cosmetics kits composed primarily of cosmetics or cosmetic creams, and also including Cosmetic cases; Oils for cosmetic purposes; Perfumes; Perfumery products, namely, skin and shaving products in the nature of scented shaving cream, scented skin cream; non-mediated Soaps; Shampoos
self b.

General Information


Serial Number98733857
Word MarkSELF B.
Filing DateWednesday, September 4, 2024
Status680 - APPROVED FOR PUBLICATION
Status DateTuesday, January 13, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the stylized wording "SELF" in gray, and "B" in purple, followed by an orange period.
Indication of Colors claimedThe color(s) Grey, Purple and Orange is/are claimed as a feature of the mark.
Goods and Serviceselectronic commerce services, namely, online retail store services featuring cosmetics, essential oils, and perfumery products
Goods and ServicesCosmetics; Cosmetic creams; Skin lightening creams; cosmetics kits composed primarily of cosmetics or cosmetic creams, and also including Cosmetic cases; Oils for cosmetic purposes; Perfumes; Perfumery products, namely, skin and shaving products in the nature of scented shaving cream, scented skin cream; non-mediated Soaps; Shampoos

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, September 4, 2024
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, September 4, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameINOVI COSMETICOS LTDA
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCriciuma 88804-342
BR

Trademark Events


Event DateEvent Description
Thursday, September 5, 2024NEW APPLICATION ENTERED
Friday, March 14, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 14, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, March 17, 2025ASSIGNED TO EXAMINER
Thursday, March 27, 2025NON-FINAL ACTION WRITTEN
Thursday, March 27, 2025NON-FINAL ACTION E-MAILED
Thursday, March 27, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 27, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 27, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, June 27, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 11, 2025FINAL REFUSAL WRITTEN
Monday, August 11, 2025FINAL REFUSAL E-MAILED
Monday, August 11, 2025NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, November 11, 2025EXPARTE APPEAL RECEIVED AT TTAB
Tuesday, November 11, 2025JURISDICTION RESTORED TO EXAMINING ATTORNEY
Tuesday, November 11, 2025EX PARTE APPEAL-INSTITUTED
Tuesday, November 11, 2025TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, November 25, 2025ASSIGNED TO LIE
Tuesday, November 25, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 25, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, January 13, 2026APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 13, 2026EXPARTE APPEAL TERMINATED