SELF B. Trademark

Trademark Overview


On Wednesday, September 4, 2024, a trademark application was filed for SELF B. with the United States Patent and Trademark Office. The USPTO has given the SELF B. trademark a serial number of 98733857. The federal status of this trademark filing is FINAL REFUSAL - MAILED as of Monday, August 11, 2025. This trademark is owned by INOVI COSMETICOS LTDA. The SELF B. trademark is filed in the Advertising, Business and Retail Services and Cosmetics & Cleaning Products categories with the following description:

Cosmetics; Cosmetic creams; Skin lightening creams; cosmetics kits composed primarily of cosmetics or cosmetic creams, and also including Cosmetic cases; Oils for cosmetic purposes; Perfumes; Perfumery products, namely skin and shaving products; Soaps; Shampoos

electronic commerce services, namely, online retail store services featuring cosmetics, essential oils, and perfumery products
self b.

General Information


Serial Number98733857
Word MarkSELF B.
Filing DateWednesday, September 4, 2024
Status645 - FINAL REFUSAL - MAILED
Status DateMonday, August 11, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the stylized wording "SELF" in gray, and "B" in purple, followed by an orange period.
Goods and ServicesCosmetics; Cosmetic creams; Skin lightening creams; cosmetics kits composed primarily of cosmetics or cosmetic creams, and also including Cosmetic cases; Oils for cosmetic purposes; Perfumes; Perfumery products, namely skin and shaving products; Soaps; Shampoos
Indication of Colors claimedThe color(s) Grey, Purple and Orange is/are claimed as a feature of the mark.
Goods and Serviceselectronic commerce services, namely, online retail store services featuring cosmetics, essential oils, and perfumery products

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, September 4, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, September 4, 2024
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameINOVI COSMETICOS LTDA
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCriciuma 88804-342
BR

Trademark Events


Event DateEvent Description
Thursday, September 5, 2024NEW APPLICATION ENTERED
Friday, March 14, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, March 14, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, March 17, 2025ASSIGNED TO EXAMINER
Thursday, March 27, 2025NON-FINAL ACTION WRITTEN
Thursday, March 27, 2025NON-FINAL ACTION E-MAILED
Friday, June 27, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, March 27, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 27, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, June 27, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, August 11, 2025FINAL REFUSAL E-MAILED
Monday, August 11, 2025NOTIFICATION OF FINAL REFUSAL EMAILED
Monday, August 11, 2025FINAL REFUSAL WRITTEN