SELF - AWARENESS WHY - POWER S.W.A.G. ALIGNED - ACTIONS - GRIT - Trademark
Trademark Overview
On Monday, October 13, 2025, a trademark application was filed for SELF - AWARENESS WHY - POWER S.W.A.G. ALIGNED - ACTIONS - GRIT - with the United States Patent and Trademark Office. The USPTO has given the SELF - AWARENESS WHY - POWER S.W.A.G. ALIGNED - ACTIONS - GRIT - trademark a serial number of 99440684. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, March 12, 2026. This trademark is owned by Mabry Enterprises, LLC. The SELF - AWARENESS WHY - POWER S.W.A.G. ALIGNED - ACTIONS - GRIT - trademark is filed in the Education & Entertainment Services category with the following description:
Professional coaching services in the field of leadership and executive coaching services; Life coaching services in the field of leadership and executive coaching services; Coaching in the field of leadership and executive coaching; Career coaching services
General Information
| Serial Number | 99440684 |
| Word Mark | SELF - AWARENESS WHY - POWER S.W.A.G. ALIGNED - ACTIONS - GRIT - |
| Filing Date | Monday, October 13, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, March 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 31, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | SELF AWARENESS WHY POWER SWAG ALIGNED ACTIONS GRIT |
| Goods and Services | Professional coaching services in the field of leadership and executive coaching services; Life coaching services in the field of leadership and executive coaching services; Coaching in the field of leadership and executive coaching; Career coaching services |
| Description of Mark | The mark consists of a circular design containing the stylized wording "S.W.A.G." in bold, distressed capital letters centered within the circle. The outer circle includes the words "SELF-AWARENESS" and "WHY – POWER" curved along the upper perimeter, and the words "ALIGNED – ACTIONS" and "GRIT" curved along the lower perimeter. Thin circular lines enclose the wording, creating an emblem-style seal design. |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 13, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, June 15, 2025 |
| First Use In Commerce Date | Sunday, June 15, 2025 |
Trademark Owner History
| Party Name | Mabry Enterprises, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Elk Grove, CA 95624
US |
Trademark Events
| Event Date | Event Description |
| Monday, October 13, 2025 | NEW APPLICATION ENTERED |
| Monday, October 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, February 27, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 27, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, March 2, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 9, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
