SELF - AWARENESS WHY - POWER S.W.A.G. ALIGNED - ACTIONS - GRIT - Trademark
Trademark Overview
On Monday, October 13, 2025, a trademark application was filed for SELF - AWARENESS WHY - POWER S.W.A.G. ALIGNED - ACTIONS - GRIT - with the United States Patent and Trademark Office. The USPTO has given the SELF - AWARENESS WHY - POWER S.W.A.G. ALIGNED - ACTIONS - GRIT - trademark a serial number of 99440684. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 31, 2026. This trademark is owned by Mabry Enterprises, LLC. The SELF - AWARENESS WHY - POWER S.W.A.G. ALIGNED - ACTIONS - GRIT - trademark is filed in the Education & Entertainment Services category with the following description:
Professional coaching services in the field of leadership and executive coaching services; Life coaching services in the field of leadership and executive coaching services; Coaching in the field of leadership and executive coaching; Career coaching services
General Information
| Serial Number | 99440684 |
| Word Mark | SELF - AWARENESS WHY - POWER S.W.A.G. ALIGNED - ACTIONS - GRIT - |
| Filing Date | Monday, October 13, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, March 31, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 31, 2026 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | SELF AWARENESS WHY POWER SWAG ALIGNED ACTIONS GRIT |
| Goods and Services | Professional coaching services in the field of leadership and executive coaching services; Life coaching services in the field of leadership and executive coaching services; Coaching in the field of leadership and executive coaching; Career coaching services |
| Description of Mark | The mark consists of a circular design containing the stylized wording "S.W.A.G." in bold, distressed capital letters centered within the circle. The outer circle includes the words "SELF-AWARENESS" and "WHY – POWER" curved along the upper perimeter, and the words "ALIGNED – ACTIONS" and "GRIT" curved along the lower perimeter. Thin circular lines enclose the wording, creating an emblem-style seal design. |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 13, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, June 15, 2025 |
| First Use In Commerce Date | Sunday, June 15, 2025 |
Trademark Owner History
| Party Name | Mabry Enterprises, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Elk Grove, CA 95624
US |
| Party Name | Mabry Enterprises, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Elk Grove, CA 95624
US |
Trademark Events
| Event Date | Event Description |
| Monday, October 13, 2025 | NEW APPLICATION ENTERED |
| Monday, October 13, 2025 | APPLICATION FILING RECEIPT MAILED |
| Friday, February 27, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 27, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, March 2, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 9, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 25, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 31, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 31, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
