SELENT ES LA YERBA QUE CAUTIVA!!! Trademark

Trademark Overview


On Thursday, November 28, 2024, a trademark application was filed for SELENT ES LA YERBA QUE CAUTIVA!!! with the United States Patent and Trademark Office. The USPTO has given the SELENT ES LA YERBA QUE CAUTIVA!!! trademark a serial number of 98877272. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, August 13, 2025. This trademark is owned by AGROINDUSTRIAL SELENT S.A.. The SELENT ES LA YERBA QUE CAUTIVA!!! trademark is filed in the Staple Food Products, Advertising, Business and Retail Services, and Pharmaceutical Products categories with the following description:

Yerba mate; coffee; tea; cocoa; sugar; flour; ice; spices; sauces

Medicinal herbs, medicinal teas, and medicinal infusions for treating stomach ailments, colds, and sleep disorders

Import and export agency services, marketing, third-party supply chain management, and mediation of contracts for purchase and sale of yerba mate, coffee, tea, cocoa, sugar, flour, ice, spices, and sauces
selent es la yerba que cautiva!!!

General Information


Serial Number98877272
Word MarkSELENT ES LA YERBA QUE CAUTIVA!!!
Filing DateThursday, November 28, 2024
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateWednesday, August 13, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 2, 2025

Trademark Statements


Goods and ServicesYerba mate; coffee; tea; cocoa; sugar; flour; ice; spices; sauces
Description of MarkThe mark consists of the stylized word "Selent" in green with white outlining, set against a blue oval background outlined in green and white. Below the oval is the phrase "Es la yerba que cautiva !!!" written in black script. A curved green line and a curved white line appear under the word "Selent" within the blue oval.
Goods and ServicesMedicinal herbs, medicinal teas, and medicinal infusions for treating stomach ailments, colds, and sleep disorders
Pseudo MarkSELENT ES LA YERBA QUE CAUTIVA
Indication of Colors claimedThe color(s) blue, green, white, and black is/are claimed as a feature of the mark.
Goods and ServicesImport and export agency services, marketing, third-party supply chain management, and mediation of contracts for purchase and sale of yerba mate, coffee, tea, cocoa, sugar, flour, ice, spices, and sauces
Translation of Words in MarkThe English translation of ES LA YERBA QUE CAUTIVA in the mark is IT IS THE YERBA THAT CAPTIVATES.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateThursday, November 28, 2024
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, November 28, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateThursday, November 28, 2024
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAGROINDUSTRIAL SELENT S.A.
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressITAPUA
PY

Trademark Events


Event DateEvent Description
Thursday, November 28, 2024NEW APPLICATION ENTERED
Friday, December 6, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 6, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 6, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, May 14, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, May 14, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 20, 2025ASSIGNED TO EXAMINER
Wednesday, June 4, 2025NON-FINAL ACTION E-MAILED
Wednesday, June 4, 2025NON-FINAL ACTION WRITTEN
Wednesday, July 30, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, July 31, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, July 31, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 30, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 4, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED