SELECT CHOICE Trademark

Trademark Overview

On Tuesday, June 13, 1995, a trademark application was filed for SELECT CHOICE with the United States Patent and Trademark Office. The USPTO has given the SELECT CHOICE trademark a serial number of 74687965. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, August 11, 2017. This trademark is owned by DIRECTV, Inc.. The SELECT CHOICE trademark is filed in the Communication Services category with the following description:

direct broadcast television services
select choice

General Information

Serial Number74687965
Word MarkSELECT CHOICE
Filing DateTuesday, June 13, 1995
Status800 - REGISTERED AND RENEWED
Status DateFriday, August 11, 2017
Registration Number2073071
Registration DateTuesday, June 24, 1997
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, April 1, 1997

Trademark Statements

Goods and Servicesdirect broadcast television services

Classification Information

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateTuesday, August 1, 1995
Primary Code038
First Use Anywhere DateWednesday, May 31, 1995
First Use In Commerce DateWednesday, May 31, 1995

Trademark Owner History

Party NameUBS AG, STAMFORD BRANCH
Party Type33 - New Owner After Registration
Legal Entity Type99 - Other
AddressSTAMFORD, CT 06901
Party NameUBS AG, STAMFORD BRANCH
Party Type32 - New Owner After Registration
Legal Entity Type99 - Other
AddressSTAMFORD, CT 06901
Party NameDIRECTV, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressEl Segundo, CA 90245
Party NameDIRECTV, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEl Segundo, CA 90245
Party NameDIRECTV, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEl Segundo, CA 90245
Party NameDIRECTV, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEl Segundo, CA 90245

Trademark Events

Event DateEvent Description
Thursday, October 26, 1995ASSIGNED TO EXAMINER
Wednesday, November 1, 1995ASSIGNED TO EXAMINER
Friday, December 1, 1995NON-FINAL ACTION MAILED
Monday, June 3, 1996CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 3, 1996APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 3, 1996PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, May 30, 1996USE AMENDMENT FILED
Saturday, November 2, 1996AMENDMENT TO USE PROCESSING COMPLETE
Monday, January 13, 1997USE AMENDMENT ACCEPTED
Monday, January 13, 1997APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 28, 1997NOTICE OF PUBLICATION
Tuesday, April 1, 1997PUBLISHED FOR OPPOSITION
Tuesday, June 24, 1997REGISTERED-PRINCIPAL REGISTER
Wednesday, January 15, 2003TEAS SECTION 8 & 15 RECEIVED
Wednesday, January 15, 2003REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, March 27, 2003REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, December 6, 2006CASE FILE IN TICRS
Monday, June 25, 2007TEAS SECTION 8 & 9 RECEIVED
Monday, June 25, 2007REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, July 19, 2007ASSIGNED TO PARALEGAL
Friday, July 20, 2007REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, July 20, 2007REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, April 4, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, June 24, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, July 5, 2017TEAS SECTION 8 & 9 RECEIVED
Friday, August 11, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 11, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, August 11, 2017REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Friday, August 11, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, August 11, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 18, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 8, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, February 8, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, February 8, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 8, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, February 8, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, January 31, 2024ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 26, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, November 26, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, December 1, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, December 1, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Related Keywords

choice select services television broadcast direct