SEEK WHAT IS UNIQUE Trademark
Trademark Overview
On Friday, October 3, 2025, a trademark application was filed for SEEK WHAT IS UNIQUE with the United States Patent and Trademark Office. The USPTO has given the SEEK WHAT IS UNIQUE trademark a serial number of 79436679. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, May 5, 2026. This trademark is owned by Asahi Group Holdings, Ltd.. The SEEK WHAT IS UNIQUE trademark is filed in the Light Beverage Products category with the following description:
Beer; non-alcoholic beer-flavored beverages; non-alcoholic beer.
General Information
| Serial Number | 79436679 |
| Word Mark | SEEK WHAT IS UNIQUE |
| Filing Date | Friday, October 3, 2025 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, May 5, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 5, 2026 |
Trademark Statements
| NOT AVAILABLE | The non-Latin characters in the mark transliterate to "Yuiitsu muni o oi motomero" and this means "SEEK WHAT IS UNIQUE" in English. |
| Description of Mark | The mark consists of the stacked wording "SEEK WHAT IS UNIQUE" in black text and having red Japanese characters under each of the words. |
| Indication of Colors claimed | The color(s) black and red is/are claimed as a feature of the mark. |
| Goods and Services | Beer; non-alcoholic beer-flavored beverages; non-alcoholic beer. |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 1, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Asahi Group Holdings, Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | JP |
| Party Name | Asahi Group Holdings, Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | JP |
Trademark Events
| Event Date | Event Description |
| Thursday, November 13, 2025 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, December 1, 2025 | LIMITATION FROM ORIGINAL APPLICATION ENTERED |
| Friday, January 30, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 30, 2026 | APPLICATION FILING RECEIPT MAILED |
| Friday, February 6, 2026 | ASSIGNED TO EXAMINER |
| Monday, February 16, 2026 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 17, 2026 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Friday, March 20, 2026 | REFUSAL PROCESSED BY MPU |
| Friday, March 20, 2026 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Friday, April 3, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, April 3, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, April 3, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 6, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, April 9, 2026 | REFUSAL PROCESSED BY IB |
| Wednesday, April 29, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 5, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 5, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
