| Serial Number | 86015956 |
| Word Mark | SECRET PASSION |
| Filing Date | Monday, July 22, 2013 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Friday, August 8, 2025 |
| Registration Number | 4724498 |
| Registration Date | Tuesday, April 21, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 10, 2013 |
| Goods and Services | [ Beverages made of tea; Beverages with a tea base; Coffee; Coffee and tea; Coffee based beverages; Coffee-based beverages; Iced tea; Tea; Tea-based beverages ] |
| Goods and Services | Fruit beverages; Fruit drinks; Fruit drinks and fruit juices; Fruit drinks and juices; Fruit flavored drinks; Fruit flavored soft drinks; Fruit flavoured carbonated drinks; Fruit flavoured drinks; Fruit juice; Fruit juices; Fruit juices and fruit drinks; Fruit-based beverages; Fruit-flavored beverages; Fruit-flavoured beverages; Non-alcoholic beverages containing fruit juices; Non-alcoholic fruit juice beverages |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Wednesday, July 28, 2021 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, May 7, 2013 |
| First Use In Commerce Date | Saturday, November 30, 2013 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 25, 2013 |
| Primary Code | 032 |
| First Use Anywhere Date | Tuesday, May 7, 2013 |
| First Use In Commerce Date | Saturday, November 30, 2013 |
| Party Name | NEWPORT FLAVORS & FRAGRANCES |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | ORANGE, CA 92867 |
| Party Name | NEWPORT FLAVORS & FRAGRANCES |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | ORANGE, CA 92867 |
| Party Name | Secret Beverages International LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Laguna Beach, CA 92651 |
| Party Name | Secret Beverages International LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Laguna Beach, CA 92651 |
| Event Date | Event Description |
| Tuesday, November 5, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 20, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 10, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, July 25, 2013 | NEW APPLICATION ENTERED |
| Thursday, July 25, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, November 4, 2013 | ASSIGNED TO EXAMINER |
| Tuesday, December 10, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 4, 2014 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, February 26, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, March 12, 2015 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, August 1, 2014 | SOU TEAS EXTENSION RECEIVED |
| Friday, August 1, 2014 | SOU EXTENSION 1 FILED |
| Friday, August 1, 2014 | SOU EXTENSION 1 GRANTED |
| Tuesday, August 5, 2014 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, February 4, 2015 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, February 4, 2015 | USE AMENDMENT FILED |
| Tuesday, March 10, 2015 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, April 21, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 21, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, July 28, 2021 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, March 22, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Friday, August 8, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, March 16, 2015 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, March 17, 2015 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, March 26, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, July 28, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, July 28, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, April 21, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, August 8, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Friday, August 8, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Friday, August 8, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |