| Serial Number | 90354011 |
| Word Mark | SECRET LURES |
| Filing Date | Wednesday, December 2, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 7, 2021 |
| Registration Number | 6477963 |
| Registration Date | Tuesday, September 7, 2021 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 22, 2021 |
| Disclaimer with Predetermined Text | "LURES" |
| Goods and Services | Fishing lure parts; Fishing lures; Lures for fishing; Artificial fishing lures |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, February 7, 2021 |
| Primary Code | 028 |
| First Use Anywhere Date | Tuesday, January 1, 2008 |
| First Use In Commerce Date | Tuesday, January 1, 2008 |
| Party Name | Brand Builders, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tell City, IN 47586 |
| Party Name | Brand Builders, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tell City, IN 47586 |
| Party Name | Brand Builders, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tell City, IN 47586 |
| Event Date | Event Description |
| Tuesday, September 7, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 22, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 22, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 2, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 18, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 18, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, May 18, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 18, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 18, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, May 17, 2021 | ASSIGNED TO EXAMINER |
| Sunday, February 7, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, December 5, 2020 | NEW APPLICATION ENTERED IN TRAM |