| Serial Number | 99395870 |
| Word Mark | SECRET HOLLER |
| Filing Date | Tuesday, September 16, 2025 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Friday, May 1, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 4, 2025 |
| Goods and Services | Alcoholic beverages, except beer |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, September 16, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Sazerac Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40223 US |
| Party Name | Sazerac Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40223 US |
| Event Date | Event Description |
| Tuesday, September 16, 2025 | NEW APPLICATION ENTERED |
| Tuesday, September 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, September 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 7, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, October 7, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 29, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 4, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 4, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 30, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, May 1, 2026 | SOU TEAS EXTENSION RECEIVED |
| Friday, May 1, 2026 | SOU EXTENSION 1 FILED |
| Friday, May 1, 2026 | SOU EXTENSION 1 GRANTED |
| Saturday, May 2, 2026 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |