| Serial Number | 98566422 |
| Word Mark | SEARS HOME ADVANTAGE |
| Filing Date | Thursday, May 23, 2024 |
| Status | 774 - OPPOSITION PENDING |
| Status Date | Thursday, July 3, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 7, 2025 |
| Goods and Services | Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes, excluding travel-related goods and services |
| NOT AVAILABLE | "HOME" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 23, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 24, 2024 |
| First Use In Commerce Date | Wednesday, January 24, 2024 |
| Party Name | Transform SR Brands LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60192 |
| Party Name | Transform SR Brands LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60192 |
| Event Date | Event Description |
| Thursday, May 23, 2024 | NEW APPLICATION ENTERED |
| Tuesday, August 13, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 9, 2024 | ASSIGNED TO EXAMINER |
| Friday, December 13, 2024 | NON-FINAL ACTION WRITTEN |
| Friday, December 13, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, December 13, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, December 15, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Sunday, December 15, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Sunday, December 15, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Sunday, December 15, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Sunday, December 15, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 1, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 7, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 7, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Thursday, February 6, 2025 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Thursday, July 3, 2025 | OPPOSITION INSTITUTED NO. 999999 |
| Sunday, July 6, 2025 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |