| Serial Number | 88977962 |
| Word Mark | SEARS |
| Filing Date | Wednesday, January 8, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 13, 2020 |
| Registration Number | 6175440 |
| Registration Date | Tuesday, October 13, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 28, 2020 |
| Description of Mark | The mark consists of the term "SEARS" in lower case font and in stylized font followed by a simplified graphical representation of a house. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Online retail department store services and retail department store services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, January 12, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, May 1, 2020 |
| First Use In Commerce Date | Friday, May 1, 2020 |
| Party Name | Transform SR Brands LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60179 |
| Party Name | Transform SR Brands LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60179 |
| Party Name | Transform SR Brands LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hoffman Estates, IL 60179 |
| Event Date | Event Description |
| Saturday, January 11, 2020 | NEW APPLICATION ENTERED |
| Sunday, January 12, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 14, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 27, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, April 8, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, April 8, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, April 8, 2020 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 6, 2020 | TEAS AMENDMENT OF USE RECEIVED |
| Wednesday, May 6, 2020 | TEAS REQUEST TO DIVIDE RECEIVED |
| Wednesday, May 6, 2020 | DIVISIONAL REQUEST RECEIVED |
| Wednesday, May 6, 2020 | USE AMENDMENT FILED |
| Tuesday, May 12, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, May 12, 2020 | ASSIGNED TO LIE |
| Monday, May 18, 2020 | ASSIGNED TO LIE |
| Wednesday, June 24, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 8, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 28, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 28, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 13, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, October 13, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, June 19, 2020 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Tuesday, June 16, 2020 | DIVISIONAL PROCESSING COMPLETE |
| Wednesday, June 17, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, June 18, 2020 | AMENDMENT TO USE PROCESSING COMPLETE |
| Thursday, June 18, 2020 | USE AMENDMENT ACCEPTED |