SCOOP THEORY • EVERY SCOOP HAS A THEORY • Trademark
Trademark Overview
On Sunday, October 19, 2025, a trademark application was filed for SCOOP THEORY • EVERY SCOOP HAS A THEORY • with the United States Patent and Trademark Office. The USPTO has given the SCOOP THEORY • EVERY SCOOP HAS A THEORY • trademark a serial number of 99450811. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Wednesday, March 18, 2026. This trademark is owned by Scoop Theory LLC. The SCOOP THEORY • EVERY SCOOP HAS A THEORY • trademark is filed in the Restaurant & Hotel Services category with the following description:
Ice cream parlors; Ice cream catering services; Ice cream shop services in the nature of a restaurant; Bubble tea shops; Rental of heating and cooling apparatus for dispensing hot and cold beverages; Rental of drinking water equipment, namely, coolers and hot and cold dispensing consoles; Café services; Café and restaurant services; Cafe services; Snack bar services; Frozen yogurt shop services in the nature of a restaurant
General Information
| Serial Number | 99450811 |
| Word Mark | SCOOP THEORY • EVERY SCOOP HAS A THEORY • |
| Filing Date | Sunday, October 19, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, March 18, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 7, 2026 |
Trademark Statements
| Description of Mark | The mark consists of the wording "SCOOP THEORY" in stylized lettering. In "SCOOP", the letters "S", "C", and "P" appear in black. The two letter "OO" are each horizontally bisected into two equal halves in the first "O", the top half is light pink and the bottom half is golden yellow; in the second "O", the top half is pistachio green and the bottom half is chocolate brown. The word "THEORY" appears in red. Beneath the wording is the tagline "EVERY SCOOP HAS A THEORY" in a smaller italic style in black, flanked by a red dot on the left and a black dot on the right. |
| Indication of Colors claimed | The color(s) black, red, golden yellow, light pink, pistachio green, and chocolate brown is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "SCOOP" |
| Goods and Services | Ice cream parlors; Ice cream catering services; Ice cream shop services in the nature of a restaurant; Bubble tea shops; Rental of heating and cooling apparatus for dispensing hot and cold beverages; Rental of drinking water equipment, namely, coolers and hot and cold dispensing consoles; Café services; Café and restaurant services; Cafe services; Snack bar services; Frozen yogurt shop services in the nature of a restaurant |
Classification Information
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, October 19, 2025 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Scoop Theory LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Livingston, NJ 07039
US |
Trademark Events
| Event Date | Event Description |
| Sunday, October 19, 2025 | NEW APPLICATION ENTERED |
| Sunday, October 19, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, March 5, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 5, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, March 6, 2026 | ASSIGNED TO EXAMINER |
| Friday, March 13, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
